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Smarter Planet, Scope

Campaign
Agency Network: 
Published/Aired: 
October 2010
IBM:  Smarter Planet, Scope

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Now every doctor knows you personally.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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Highest Rated

Guest's picture

pfft

just attend school, will you?

Guest
Guest's picture

Wow, the most obvious things gets unoticed. Good observation guys and a great campaign

Guest
akshaysrikar's picture

The whole campaign is too good.

nicely connected, thoughtful insights... the minimalistic art is superficial.... and the copy does proper justice...

akshaysrikar
Activity Score 420
India
Guest's picture

pfffff

just use old illustration
they are not do for this compaign

Guest
Guest's picture

pfft

just attend school, will you?

Guest
jnaimo's picture

A+++ Creative, entertaining, and powerful.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
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