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Smarter Planet, Prints

Campaign
Agency Network: 
Published/Aired: 
October 2010
IBM:  Smarter Planet, Prints

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Phones reduce their own footprints.

Advertising Agency: Ogilvy, Paris, France
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
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Highest Rated

CuriousPencil's picture

But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

this one is great

Guest
JeffGreenhouse's picture

Yeah, I like this one more than some of the others. I'm not sure why they felt they had to put "footprints" in black. It's as if they were worried that we wouldn't "get" the visual of the ad. Not really necessary, but overall a decent ad.

JeffGreenhouse
Activity Score 310
mpared's picture

excellent

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

jnaimo's picture

There is a disconnect with the copy. It refers to "cellular masts" using 30% less energy - not cell phones.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
CuriousPencil's picture

But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.

CuriousPencil
Activity Score 4225
Copywriter
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