Also From This Campaign 11
Description
Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.
Phones reduce their own footprints.
Creative Director: Susan Westre
Associate Creative Director / Art Director: Ginevra Capece
Associate Creative Director / Copywriter: Fergus O'Hare
Client Account Director: Suzanne Assaf
Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar
Illustrator: Tanya Holbrook
Typographer: Sid Tomkins
Highest Rated
But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.
this one is great
Yeah, I like this one more than some of the others. I'm not sure why they felt they had to put "footprints" in black. It's as if they were worried that we wouldn't "get" the visual of the ad. Not really necessary, but overall a decent ad.
Jeff Greenhouse | http://www.201proof.com | http://www.JeffGreenhouse.com
There is a disconnect with the copy. It refers to "cellular masts" using 30% less energy - not cell phones.
But 'carbon footprint' is the overall compound/collective/aggregated use of carbon/energy (paraphrasing here), so technically they're right.
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