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Ski

Campaign
Agency Network: 
Published/Aired: 
June 2011

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Slopes keep an eye on skiers.
In Argentina, IBM helps Nieves del Chapelco track skiers over its 140 hectares in real time, speeding up rescues and halting ticket fraud.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
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Manoma's picture

A little too complex than others but good : ;-)

Manoma
Activity Score 1108
Copywriter
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