Outcomes retail

Campaign
Agency Network: 
Published/Aired: 
June 2011
IBM:  Outcomes retail

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Groceries now shop for people.
Using data analytics and optimization, IBM helps Conad del Tirreno calculate attractive prices for over 10,000 products, and implement them in 3 days instead of 18.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
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MidasTouch's picture

I love the hole serie.

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

purshotham's picture

All ads are simply..great..

purshotham
Activity Score 457
Manoma's picture

Great!

Manoma
Activity Score 1108
Copywriter
ace85le's picture

simple and nice.

ace85le
Activity Score 3935
Marketing Manager |

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