Advertisement

Outcomes NYPD

Campaign
Agency Network: 
Published/Aired: 
June 2011
IBM:  Outcomes NYPD

Description

Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.

Caption

Clues track down detectives.
In NYC, smarter analytics helped the NYPD cut crime by 35%.
ibm.com/smarterplanet

Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
Log in or register to post comments

Highest Rated

Ed Rapport's picture

Really feeling the art direction... Copy is on point as well.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Ed Rapport's picture

Really feeling the art direction... Copy is on point as well.

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
purshotham's picture

Great concept...great graphic..cool colors...

purshotham
Activity Score 457
Manoma's picture

A little too complex than others...

Manoma
Activity Score 1108
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement