Also From This Campaign 8
Description
Print advertisement created by Ogilvy, France for IBM, within the category: Electronics, Technology.
Caption
Now cars sniff out their own pollution.
When IBM helped Controlar test the emissions from Sao Paulo's traffic, the equivalent of 522,000 vehicles' worth of pollution disappeared in just one year.
ibm.com/smarterplanet
Advertising Agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
Executive Creative Director: Susan Westre
Creative Director / Art Director: Ginevra capece
Creative Director / Copywriter: Fergus O’Hare
Designer: Sid Tomkins
Illustrator: Noma Barr
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