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Parking meter

Campaign
Agency Network: 
Published/Aired: 
November 2008
IAVA:  Parking meter

Description

Print advertisement created by BBDO, United States for IAVA, within the category: Public Interest, NGO.

Caption

We know where you’re coming from.
99% of Americans hope their parking meter doesn’t run out. 1% of Americans hope their luck doesn’t run out.

Advertising Agency: BBDO New York, USA
Creative Director: Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Photographer: Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers: Bill Bruce, David Lubars
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missed my turn's picture

BBDO NY? Really? The lines and the art direction are weak. Big time.

missed my turn
Activity Score 426
artiam's picture

100% of Iraqis and Afghans try not to get murdered by trigger-happy American colonizers..

artiam
Activity Score 123
Crisp One's picture

Correction, the leaders who sent the troops there are the colonizers. Leave the troops out of your broad analogy.

Crisp One
Activity Score 2005
Other at New York
word2bigbird's picture

most troops are uneducated rednecks WITH GUNS...
have you forgotten the random civillian attacks, abu gharib prison??

anyway, awful ad.

word2bigbird
Activity Score 12
Art Director
artiam's picture

Oh that's right, I forgot about conscription and the draft that's going on..

artiam
Activity Score 123
Crisp One's picture

There is a gutter on every street, not all service men are baby killers.

Crisp One
Activity Score 2005
Other at New York
Javier Ramírez's picture

Simple, claro y directo.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

sneakyhands's picture

lose the line.

the straight forward approach was better (have seen combat on TV).

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

The problem is that the TV spot is so well done that the print suffers miserably by comparison. I didnt look at the credits, but I'm assuming the same agency worked on all of these, and it seems like there was a real disconnect between these parts of the campaign.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Guest commenter's picture

1%?
2.5 million Americans are off at war?

Guest commenter
SeanMartin's picture

Sadly, yes.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
SandMan69's picture

What is that? An M4 Carbine assault rifle with acog scope?

Their luck isn't going to run out, their gun is just a piece of piss.

M16's are where it's at.

Anyone got COD 5 yet? It's awesome!

XBOX LIVE! jump in!!!!!!

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

these clowns should be fired

Guest
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