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Combat

Campaign
Agency Network: 
Published/Aired: 
November 2008
IAVA:  Combat

Description

Print advertisement created by BBDO, United States for IAVA, within the category: Public Interest, NGO.

Caption

We know where you’re coming from.
99% of Americans have seen combat on TV. 1% of Americans have seen combat in Iraq or Afghanistan.

Advertising Agency: BBDO New York, USA
Creative Director: Don Schneider
Art Director: John Leu
Copywriter: Brad Roseberry
Photographer: Petty Officer 2nd class Sandra M. Palumbo; Tech. Sgt. Jeremy T. Lock; Staff Sgt. JoAnn S. Makinano
Chief Creative Officers: Bill Bruce, David Lubars
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Javier Ramírez's picture

Simple, claro y directo.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

sneakyhands's picture

i'd have the AD take another crack at the type, but this seems like it would be more accessible to the troops than the tv spot.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

good concept, bad bad bad copy. could have much more potential if more thought was put into copy.

Guest commenter
Guest's picture

fire the ceratives

Guest
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