Advertisement

Necklace

Campaign
Agency Network: 
Published/Aired: 
December 2011
Iam Haircare:  Necklace

Description

Print advertisement created by Y&R, Switzerland for Iam Haircare, within the category: Health.

Caption

Because your hair is your most beautiful accessory: Iam Haircare

Advertising Agency: Advico Y&R AG, Zurich, Switzerland
Creative Directors: Dominik Oberwiler, Martin Stulz
Copywriters: Marietta Mügge, Sascha Borsai
Art Director: Benny Goldstein
Photographer: Chris Tribelhorn
Graphic Designers: Sarah Paul, Joelle Hauser
Chief Creative Officer: Markus Gut
Account Manager: Edi Walker
Log in to post comments
andylefty's picture

How true is this. Great visual nonetheless.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Seriously Crazy's picture

very true..especially for the tg

Seriously Crazy
Activity Score 638
Tomasz Dziedzic's picture

I like It

Tomasz Dziedzic
Activity Score 127
NicoCiego's picture

I really dig this.
I think this will be very effective.
congrats.

NicoCiego
Activity Score 1033
Art Director at Quezon City Philippines
Roger Keynes's picture

Beautiful insight, too.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

wonwaywoo's picture

YES,i agree with you!

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
wonwaywoo's picture

I like It,too

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
restless44's picture

seen something slimier before. but i cant remember which product.

restless44
Activity Score 32
Creative Director at Italy
hawaiian loop's picture

I have the same déjà-vu. Either way, it's beautiful.

hawaiian loop
Activity Score 47

strange days

tirthomitro's picture

wonderful art direction

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

tamer samy's picture

great idea..

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

joelapompe's picture

sorry but it's been done before the very same way :
http://www.joelapompe.net/2011/07/01/haircare-jewells-wella-migros/

joelapompe
Activity Score 3952
atb2005's picture

Yes indeed. Many of this year's Epica winners have been exposed as copycats. So sad.

And it's funny that this agency is based in Switzerland too. Leo Burnett Switzerland won Grand Prix for the Swiss Life campaign, another ripoff.

atb2005
Activity Score 13557
Roger Keynes's picture

Interesting. But, to my mind, both this and Swiss Life are noteably stronger executions.
atb! You're avatar seems to be playing up again! Or is it?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

atb2005's picture

This time I changed it. I hope you like it. This is an award winning logo for an Italian clothing brand. It's interesting, isn't it?

The Swiss Life is not a stronger execution for me.

As for this one, what's so strong about it?

atb2005
Activity Score 13557
Roger Keynes's picture

a. female insight about hair
b. daylight...
c. art direction

That's an Italian clothing brand?! At the risk of being Freudian, I'm seeing something else! Each to their own, eh? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

Nice, Personally I preferred the bracelet.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kalpesh78's picture

Pantene had done this too i think sometime back. most of the hair shampoos have done this.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Andrej's picture

Totally works. And the girl is gorgeous.

Andrej
Activity Score 656
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now