Description
Print advertisement created by Y&R, Switzerland for Iam Haircare, within the category: Health.
Because your hair is your most beautiful accessory: Iam Haircare
Creative Directors: Dominik Oberwiler, Martin Stulz
Copywriters: Marietta Mügge, Sascha Borsai
Art Director: Benny Goldstein
Photographer: Chris Tribelhorn
Graphic Designers: Sarah Paul, Joelle Hauser
Chief Creative Officer: Markus Gut
Account Manager: Edi Walker
How true is this. Great visual nonetheless.
I really dig this.
I think this will be very effective.
congrats.
Beautiful insight, too.
The Jobless Writer
Will Think for Salary
seen something slimier before. but i cant remember which product.
wonderful art direction
they showed me a picture & i laughed
dignity has never been photographed
great idea..
TAMER SAMY
www.leapstudios.net
sorry but it's been done before the very same way :
http://www.joelapompe.net/2011/07/01/haircare-jewells-wella-migros/
Yes indeed. Many of this year's Epica winners have been exposed as copycats. So sad.
And it's funny that this agency is based in Switzerland too. Leo Burnett Switzerland won Grand Prix for the Swiss Life campaign, another ripoff.
Interesting. But, to my mind, both this and Swiss Life are noteably stronger executions.
atb! You're avatar seems to be playing up again! Or is it?
The Jobless Writer
Will Think for Salary
This time I changed it. I hope you like it. This is an award winning logo for an Italian clothing brand. It's interesting, isn't it?
The Swiss Life is not a stronger execution for me.
As for this one, what's so strong about it?
a. female insight about hair
b. daylight...
c. art direction
That's an Italian clothing brand?! At the risk of being Freudian, I'm seeing something else! Each to their own, eh? ;)
The Jobless Writer
Will Think for Salary
Nice, Personally I preferred the bracelet.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Pantene had done this too i think sometime back. most of the hair shampoos have done this.
ideas....30 minutes nahi toh free.
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