Grow up, 6

Campaign
Agency Network: 
Published/Aired: 
September 2009
I Vow:  Grow up, 6

Description

The concept of the ad focuses on communication for pre-teen wear. The campaign was launched for this age group. The positioning statement on which the campaign centers around is ‘Grow Up’ and our communication line is ‘Get world-ready’. The campaign recognizes the differentiating characteristic facts of this age group and speaks of the attitude and élan of this bracket. This is the age where halos and fairy wings are shed and realities of adult hood emerge. This is the focus of our campaign.

Print advertisement created by Black Sheep, India for I Vow, within the category: Fashion.

Caption

Get World-Ready

Advertising Agency: Black Sheep, Bangalore, India
Creative Director: Ravi and KT
Photographer: Senthil Kumar
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Guest's picture

love the concept

Guest
Guest's picture

inspiration from the last year Cannes grand prix, look at the wrangler campaign " WE ARE ANIMALS"

Guest
Guest's picture

Look at it but dont be inspired and u will make advertising better.

Guest
anooprp's picture

keep up the good work.

anooprp
Activity Score 106
Copywriter at Havas Worldwide Muscat |

Anoop RP - Copywriter

Guest's picture

I’m sorry – I’ve read what you’re trying to say “This is the age where halos and fairy wings are shed and realities of adult hood emerge.” But I don’t think the message is all that clear. By pushing it forward slightly you could have created some stunning photos. Why not get the children to pull off the wings and halos with attitude. other then that they are good photos, and the product dose look amazing in them.

Guest
Guest's picture

bad pic - broken legs???

Guest
mikeelrapido's picture

Nice.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

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Jon-Paul Mountford's picture

This set demonstrates remarkable lack of subtlety.

It's a decent idea, if a little worn, fairy's wings - angels etc..etc.. will always be cliché’s
But so what! advertising is brushing off a cliché and giving it a new coat of varnish.
We've been re-making ideas for years, but it's an opportunity to improve on what came before, maybe with a bit more direction these could have been beautiful .... unfortunately these are not

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Jon-Paul Mountford's picture

This set demonstrates remarkable lack of subtlety.

It's a decent idea, if a little worn, fairy's wings - angels etc..etc.. will always be cliché’s
But so what! advertising is brushing off a cliché and giving it a new coat of varnish.
We've been re-making ideas for years, but it's an opportunity to improve on what came before, maybe with a bit more direction these could have been beautiful .... unfortunately these are not

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Guest's picture

Absolutely hate the message of this ad. Shed your angel wings. You must lose all sense of goodness and wholesomeness in order to grow up. What a bad message to be sending to pre-teens. Shame on these people.

Guest
mauroxxx's picture

why do the same ad 5 times?

mauroxxx
Activity Score 539
Art Director at Ogilvy & Mather Bogotá
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