Steakhouse

Campaign
Agency Network: 
Published/Aired: 
January 2011
Hyundai:  Steakhouse

Description

Print advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Advertising Agency: Innocean, Huntington Beach, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Sr. Copywriter: Steve O’Brien
Sr. Art Director: Tom Gibson
Photographer: Michael Schnabel
Art Buyer: Chrissy Borgatta Liuzzi
Print Producer: Renae Romans
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Boxey's picture

Booooooooooooooooooorrrrrrrrrrrrrrrriiiiiiiiiiiiiiiinnnnnnnnnnnnng.

Boxey
Activity Score 8875
Melaleuca In-House
luispiter's picture

oohhh is the better...

luispiter
Activity Score 2756
comunication
Billoughsby's picture

The copy insults you and insults you again. Think about it. Admit it.

Billoughsby
Activity Score 5154
Art Director |

That's it.

CuriousPencil's picture

But it's a 'battery you can believe in' Billoughsby! Finally, a polymer deity for me and my formerly-sceptical self. And it has those subheads that are the cherry on the cake for the copywriter, you know, those bits (s)he writes last. Then forgets that "And" is going to be the first word in a new paragraph beneath a subhead. And doesn't bother to check and change.

"Who hates hybrids?" "Cowboys!" "We can't insult cowboys, they're in the TA." "Okay, let's call them cattlemen. Nobody'll notice." "YEeeeeHAaaaaaaaaaaaaaa!"

CuriousPencil
Activity Score 4199
Copywriter
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