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Agency Network: 
Published/Aired: 
March 2010
Hyundai:  New Genesis
Hyundai Print Ad -  New Genesis

Description

It seems that this bible passage was meant to be for the name of this car.

Print advertisement created by TBWA, Dominican Republic for Hyundai, within the category: Automotive.

Caption

So on the seventh day he rested to take a ride. Genesis V6 3.8 - Hyundai. Go further.

Advertising Agency: TBWA Dominicana, Santo Domingo Dominican Republic
Creative Director: Katy Capriles
Art Director: Alejandro Capellán
Copywriter: Fernando Muñoz
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luispiter's picture

wow.... very nice... i like it... congratulation

luispiter
Activity Score 2756
comunication
Blashyrkh's picture

Mercedes shadows in this car

Blashyrkh
Activity Score 32890
Art Director
Adaddicted's picture

Hyundai and KIA (Opirus) have been ripping their design for ages...

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

monchebeat's picture

simple lovely!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Prime83's picture

Eso Dominicana!!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
everartz's picture

pretty much a mercedes thou!

everartz
Activity Score 7613
Art Director |

| everartz |

Krik Krak Krow's picture

art direction is like VW ads from the 50s and 60s... which is a good thing

Krik Krak Krow
Activity Score 39
dthlb72's picture

Bad. twisted.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Maddy's picture

i like the whole idea of linking it to the Bible Verse ...!!!!

Maddy
Activity Score 54
whatthefudge's picture

Considering the given name, the bible connection is obvious. But the layout feels a bit too "less is more".

whatthefudge
Activity Score 1266
Dzsoi's picture

On which day has God invented it?

Dzsoi
Activity Score 8611
Copywriter
tamer samy's picture

I think if you were talking to religious people then you screwed it up, because it is a kind of insulting their God !! and if you were talking to people who don't believe they will not understand what you are talking about, so in both situations the message is not well delivered !!

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |

TAMER SAMY
www.leapstudios.net

AssassinX's picture

Well, less is more.

Dont know this idea is good or not, maybe just fit its local market.

I think its style's bit like those Audi ads released in UK.

AssassinX
Activity Score 1327
chemunoz's picture

The whole idea is just an observation on the name of the car, linked to the form of writing down bible verses, with the book, the versicle and number. It is just a hook guys, print by it self doesn't sell a car. Hope you like it.

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

nemesis's picture

I think it's cool

nemesis
Activity Score 767
Creative Director
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