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More brightness, 3

Campaign
Agency Network: 
Published/Aired: 
July 2008
Hyundai:  More brightness, 3

Description

Print advertisement created by Desyatka, Ukraine for Hyundai, within the category: Automotive.

Advertising Agency: Desyatka, Kyiv, Ukraine
Creative Director: Yuriy Horbachevskyy
Art Directors: Yuriy Horbachevskyy, Alexander Arkhinos
Photographer: Andrey Lobov
Retoucher: Oleg Homrach
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Highest Rated

saadimz's picture

wwwwwoooooowwwwwwwwww its really pethatic

saadimz
Activity Score 8
Art Director at advertising agency
sumsum's picture

Hmmm...please help me. Dont get the idea. Special light equipment?

sumsum
Activity Score 613
copywriter
drunk dave's picture

Sorry, makes no sense. Does it have special headlights? Or is this just another crap ad that hasn't been thought out?

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
iT-iS-i's picture

Advertising shouldn't exist in Ukraine. Period.

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

iRIO's picture

I'll find you...

iRIO
Activity Score 224
jobless
iT-iS-i's picture

Let me make it easier for you.

building 85 corner Amsterdam and West End avenue
near 64 street Manhattan New York.

Have a safe trip and good luck.

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture

Guys, please. Is it too obvious for you to understand?

SeanMartin
drunk dave's picture

It's obvious, but shyte. Brings brightness to place 'cos it's so cool. Woopie dooh. Rubbish.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
SeanMartin's picture

But the point is, it's obvious. Whether or not it's good advertising is another question altogether. I just find it fascinating that the fanboys here think it's so obtuse.

SeanMartin
sneakyhands's picture

if headlights are the concept, i say start over. $30 2-pack of super bright bulbs vs $10k+ car. if toothbrushes had lights on them, this could work for that, but not cars.

sneakyhands
Activity Score 1857
Copywriter
shahidali's picture

more catastrophe
whats the story?

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

chemunoz's picture

o dont get it

chemunoz
Activity Score 90
Copywriter at TBWA Dominicana |

chemunoz

witness505's picture

Hyundai. Now in Toysrus near u.

witness505
Activity Score 137
Envy New Media
JacelynAngel's picture

the font is like the ~~ "american-idol" font?

JacelynAngel
Activity Score 59
UTAR
puppiepoppy's picture

This are one of those campaigns that make Adsoftheworld's readers feel-good about their own work/ standard.

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

bhavdeep's picture

R u sure its "Hyundai accent"?

execution is better or cud have been..

"patience is superior than gutts"

bhavdeep
Activity Score 284
Photographer at student
everartz's picture

not a fan of this ad, coz its too festive thou, but in the wrong direction, i suggest in these cases to have some retro style and cheering people around, more bright colors the way the headline says, but here i see a pale ad.. sorry not working
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

saadimz's picture

wwwwwoooooowwwwwwwwww its really pethatic

saadimz
Activity Score 8
Art Director at advertising agency
iT-iS-i's picture

No matter which way you look at this, "More brightness" as a USP, will never sell a car...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

mikepants2005's picture

Bad English. Atrocious idea!

mikepants2005
Activity Score 504
Copywriter
NIX DUDE's picture

Must have been lost in translation... I hope.

NIX DUDE
Activity Score 10
Innocean Worldwide Australia
punk's picture

Congratulations you are the 1st ad to only get 1 star ratings. Worst of the worst.

punk
Activity Score 182

Done!

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