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Dogs, Matute

Campaign
Agency Network: 
Published/Aired: 
September 2013
Hyundai:  Dogs, Matute

Description

Print advertisement created by Y&R, Colombia for Hyundai, within the category: Automotive.

Caption

New Hyundai i40. Vehicles with luxury cushions.

Advertising Agency: Y&R, Bogotá, Colombia
Chief Creative Officer: Mauricio Rocha
Executive Creative Officers: Tito Chamorro, Juan Alvarado
Creative Directors: Germán Zúñiga, Diego Suárez
Art Directors: Henry Neira, Diego Suárez
Copywriter: Jairo Rubiano
Account managers: Carlos Garcés, Lina SIerra
Producers: Mulato Films
Photographer: Rafael Piñeros
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Highest Rated

eins-eins-null's picture

ah, thanks. now i get it. in this case it's not forced, it's just weak.

eins-eins-null
Activity Score 896
Copywriter
eins-eins-null's picture

either i don't get it... or it's far beyond forced. really, really far.

eins-eins-null
Activity Score 896
Copywriter
danielchapman's picture

it's an insight that dog owners would probably get... the dog nails are covered to protect the seat cushions.

It's a bit confusing for people that arent familiar with the damage dogs nails to to your belongings... which is probably a big segment of their target.

danielchapman
Activity Score 292
eins-eins-null's picture

ah, thanks. now i get it. in this case it's not forced, it's just weak.

eins-eins-null
Activity Score 896
Copywriter
kleenex's picture

They ha

kleenex
Activity Score 58667
Web Designer/Developer
kleenex's picture

They have a concept, but one that is a fail.

kleenex
Activity Score 58667
Web Designer/Developer
driving's picture

mmmm noo

driving
Activity Score 427
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