Description
Print advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.
Hyundai Coupe. 0 to 100 km/h in 8.4 sec.
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn
ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car
esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?
This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!
haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!
--
cargocollective.com/andrei
I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"
isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.
2nd you on that, real ugly...
He who dominates often has no real friends...
:: Put your ears against the ground so i can walk over what you heard::
Mindblowing... a new root for a car ad.
<<.... Method in Madness ....>>
Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.
great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now
Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work
It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?
Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.
Though definitely creative & enjoyable.
gross...also...why is the dog's eye one way and his tongue is wrapped up another?
WOW!
8.4!?
thats slow!
Devil is in the details,
Lets keep it simple!
izmild
http://uniquetvcomm.blogspot.com
hahahah..... great.

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.
A lot of people on here are way too critical.

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.
A lot of people on here are way too critical.
finally some one wearing a brain people should work more and critisize less
i find it funny the dog is surprised
sorry about my english
I don't get it. What's the dog tongue supposed to do with the car?
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