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Published/Aired: 
March 2008
Hyundai:  Dog
Hyundai Print Ad -  Dog

Description

Print advertisement created by Y&R, Israel for Hyundai, within the category: Automotive.

Caption

Hyundai Coupe. 0 to 100 km/h in 8.4 sec.

Advertising Agency: Shalmor Avnon Amichay / Y&R, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Tzach Feldman
Art Director: Tomer Inbar
Planner: Yehoram Davidi
Strategic Planning director: Noam Manella
Photographer: Emily Martian
Supervisor: Adam Avnon
Account Executives: Keren Hershkovitz, Odem Hahn
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axelk's picture

this is great. very funny

axelk
Activity Score 286
sonucoues2002's picture

ha ha ha
funniest ad so far
i just cant stop laughing
but his eyes should follow the car

sonucoues2002
Activity Score 804
visualizer
resha's picture

adorable!

resha
Activity Score 16
UCT
Mr.Top's picture

Not so sure.

Mr.Top
Activity Score 728
LucTonnerre's picture

Nice one.

LucTonnerre
Activity Score 26
Duesseldorf
pankajadsoftheworld's picture

GOLD

pankajadsoftheworld
Activity Score 433
Illustrator
jhonnyvic's picture

esta bien la idea y la grafica, pero ¿los ojos no deberian estar mirando para el otro lado?

jhonnyvic
Activity Score 39
Pogi5's picture

This is great! Although I'm pretty sure this idea has been used before you gotta give props for great art direction and production on this one.
LOL I just realized...0-100km in 8.4 seconds???!!!! That is friggin' slow!

Pogi5
Activity Score 253
Art Director at Vancouver, BC
chikirom's picture

ja ja ja.....

chikirom
Activity Score 133
Creative Director |

Chikirom

andreis's picture

haha, nice
but 8.4 seconds on the V6, Hyndai, you can do better than that!

andreis
Activity Score 285
Art Director |

--
cargocollective.com/andrei

mmackinven's picture

Yeah 8.4 seconds is slow.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

alvinpck's picture

I THINK this is "0 to 100 km/h in 8.4 sec" and "100 to 0 km/h in 4.2 sec (or less)"

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1463
Art Director
JediByKnight's picture

isn't this the most DONE idea for speed/acceleration/power? not the visual - but the thought itself.

JediByKnight
Activity Score 184
Copywriter
JAGGY's picture

Ugly Visual.

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

iT-iS-i's picture

2nd you on that, real ugly...

He who dominates often has no real friends...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Rajib's picture

Mindblowing... a new root for a car ad.

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

whitespace's picture

Tongue-blowing as well. Actually, it just blows. I won't 'route' for it at the Lions.

whitespace
Activity Score 1953
Creative Director
FlyingDogs's picture

Hahaha!

FlyingDogs
Activity Score 968
Copywriter
rkdigital's picture

great idea!
visual can be better, at least not so static and a bit more trashy - some spittle drops, tongue should be more realistic, from wax now

rkdigital
Activity Score 116
Art Director
Vicomte's picture

Ugly, but I think it´s great!!!

Vicomte
Activity Score 287
Copywriter at Copywriter
BFB's picture

Greatgreatgreat! Really fun to see such a nice, simple visual with a great story. Nice work

BFB
Activity Score 936
Copywriter
Snerkadoodle Snr.'s picture

It is a funny visual. But if it wins at Cannes, I give it no more than a bronze. Let's meet back here after June and have a look hey?

Snerkadoodle Snr.
Activity Score 52
Copywriter
Sue Anna Joe's picture

Think it would've been stronger if the dog was actually looking at its tongue, either looking up or down perhaps? It's as though, nothing really happened, just lazing around on another Sunday afternoon. I mean having your tongue elongated and wrapped around the head? The dog seems a bit too relaxed.

Though definitely creative & enjoyable.

Sue Anna Joe
Activity Score 28
StPepper23's picture

nice (not great) idea, bad execution, no winner

StPepper23
Activity Score 269
Copywriter
ad-icto's picture

muy bueno, que las nuevas ideas no se acaben....

ad-icto
Activity Score 70
Art Director
Margaret Gay's picture

gross...also...why is the dog's eye one way and his tongue is wrapped up another?

Margaret Gay
Activity Score 144
Marketing Officer
Hiten86's picture

WOW!
8.4!?
thats slow!

Hiten86
Activity Score 72
Symbiosis Institute of Design |

Devil is in the details,
Lets keep it simple!

http://www.simplycircular.wordpress.com

izmild's picture

izmild
http://uniquetvcomm.blogspot.com
hahahah..... great.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

Guest
Guest's picture

The eyes aren't relevant to the way his tongue is hanging out - his tongue was wrapped around his head while he was sitting in the car with his head out the window, tongue hanging out... ..that's how fast the car is. Or at least that's what the image is implying. Not that the car wrapped his tongue around his head as it passed or that he's that excited about it. It's supposed to be the after effect.

A lot of people on here are way too critical.

finally some one wearing a brain people should work more and critisize less
i find it funny the dog is surprised
sorry about my english

Guest
tchifi's picture

LOL !

tchifi
Activity Score 164
Creative Director
randimamuha's picture

I don't get it. What's the dog tongue supposed to do with the car?

randimamuha
Activity Score 22

Shiply on Linkedin.

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