274

Campaign
Agency Network: 
Published/Aired: 
July 2011
Hyundai:  274

Description

Print advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Advertising Agency: Innocean Worldwide, Huntington Beach, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Robert Prins, Doug James
Sr. Copywriter: Steve O’Brien
Sr. Art Director: Tom Gibson
Print Producer: Renae Romans
Art Buyer: Chrissy Borgatta Liuzzi
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Highest Rated

nautylus's picture

The one thumb up i can give in these series is to the graphic design job. good realistic execution to make the artwork look so old and authentic.
Other than this, I don't like the idea (if there's any, then it's too complicated and indirect to be perceived), nor the template.

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
nautylus's picture

The one thumb up i can give in these series is to the graphic design job. good realistic execution to make the artwork look so old and authentic.
Other than this, I don't like the idea (if there's any, then it's too complicated and indirect to be perceived), nor the template.

nautylus
Activity Score 77
Creative Director at Y&R | Jeddah
dean viii's picture

sigh. Lesson to art directors: you can make something cool, but you better have an awesome idea. And if the copywriter isn't helping, you need to push them (without being an ass).

dean viii
Activity Score 1702
Creative Director
sukhdev's picture

i agree to both of u

sukhdev
Activity Score 148
Graphic Designer at Sunshine communciation pvt. ltd
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