Advertisement

2010 FIFA World Cup Sponsorship, Perfect

Campaign
Agency Network: 
Published/Aired: 
June 2010
Hyundai:  2010 FIFA World Cup Sponsorship, Perfect

Description

Print advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Caption

Think about it.
There is no perfect ball. No perfect foot. No perfect shoe. No perfect coaching. No perfect training. No perfect field. No perfect climate. And, often, no perfect day. There is only the idea of perfect. The vision to imagine it. And the desire to achieve it. At Hyundai, we salute the players and teams that made it to this year's World Cup. And those on their way to the next.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow
Log in to post comments
Guest's picture

nice copy

Guest
TommyO's picture

The copy is a little to long for me, but I like the art direction. I like the dirty, and far-from-perfect. Nice.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Phil Lestino's picture

To err is to be human....is that what they are trying to say?....a pompous set of ads methinks.

Phil Lestino
Activity Score 1682
Dzsoi's picture

Man, how big is that newspaper you can put this ad into and ppl still can read it?!

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

Think about it. We don't make perfect cars, they will fall apart. Hyundai.

Guest
whatthefudge's picture

Think about it. We don't make perfect cars, they will fall apart.

whatthefudge
Activity Score 1266
Guest's picture

jajajajajajajjajajajajaja

Guest
raavigeorgian's picture

so powerful...and inspiring

raavigeorgian
Activity Score 2444
Art Director at New Delhi
jasonyu0320's picture

Yeah ! Nice copy, touch the human sides !

jasonyu0320
Activity Score 49
LeeMoh's picture

There is no perfection?

Hyundai now is exposed to a hit below-the-belt from another brand that believes in existence of perfection.

No one will read this without to recall: "A guilty conscience needs no accusers."

Some of the above comments are clear examples.

This ad is strategically wrong.

THINK ABOUT IT, Hyundai.

LeeMoh
Activity Score 424
Guest's picture

Well said.

Guest
Guest's picture

Very nice Idea and inspired poster :) thank you huyndai

Guest
Luis Maram's picture

This is confusing... I don´t know if this is social marketing or commercial marketing

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

inspiring

Guest
velle's picture

the copy is so very, very good :)

i think claiming perfection by itself is a claiming of a superlative quality, which we try to steer away from. however aspiring for perfection is another thing, but we try not to claim it outright cause that's so 1980s - done to death, et. al.
so, we say, we recognise perfection as an ideal forever beyond our reach - it is the truth - perfection is relative, and dependent on our expectations, and our expectations get higher and higher as we become more sophisticated as consumers.
so, there is nothing wrong in conceding that we are not perfect - but we try to be.
this is a very good ad.

velle
Activity Score 1550
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement