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2010 FIFA World Cup Sponsorship, Loyalty

Campaign
Agency Network: 
Published/Aired: 
June 2010
Hyundai:  2010 FIFA World Cup Sponsorship, Loyalty

Description

Print advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Caption

Think about it.
How do you earn true loyalty? It's not just a matter of where you're born or what language you speak. It's simple, really. Just give people more than what they ask for, and nothing less than what you demand from yourself. To earn true loyalty, you first have to show it.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow
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Guest's picture

they no having modern camera? bhere ees colouring here?

Guest
TommyO's picture

Good print campaign. The whole series.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Phil Lestino's picture

Ah poor people watching local footy whilst the rich drive Hyundai 4x4s to the world cup stadium.....

Phil Lestino
Activity Score 1682
Hiperion's picture

hypocrisy...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
ki_mi_do_ri's picture

Beauty pics!

ki_mi_do_ri
Activity Score 59
Guest's picture

I don't like the campaign, but I love the quote.

Guest
squareminded's picture

great copy!... even if it doesn't get you fast... it stays long in your head!!

squareminded
Activity Score 20
Art Director at Italy - C.O.M. Communication On Media
indo's picture

great work!

indo
Activity Score 72
Creative Director at creative /FA and production. University of Lagos (Unilag)
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