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2010 FIFA World Cup Sponsorship, Beginning

Campaign
Agency Network: 
Published/Aired: 
June 2010
Hyundai:  2010 FIFA World Cup Sponsorship, Beginning

Description

Print advertisement created by Innocean, United States for Hyundai, within the category: Automotive.

Caption

Think about it.
It didn't begin with a massive contract, a private jet, luxury homes, high-priced PR consultants, legions of fans, supermodel girlfriends, on-call medical staffs, red carpets, endorsements and stretch limos. It merely began with a push. And intention refined. And re-defined. A desire to find new ways. And a passion to the best.
Official partner of the 2010 Fifa World Cup.

Advertising Agency: Innocean, USA
Executive Creative Director: Jeff Spiegel
Creative Directors: Doug James, Robert Prins
Art Director: Jera Mehrdad
Copywriter: Steve O'Brien
Account Director: Richard Cran
Account Executive: Lara Trapass
Photographer: Nadav Kander
Photographer: Peter Marlow
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jackmancer2017's picture

I kinda love this.

jackmancer2017
Phil Lestino's picture

It waxeth a little too lyrical for my taste, but still it is pleasing to behold.

Phil Lestino
Activity Score 1682
robbierae's picture

I want to punch it in the face for patronising me.

robbierae
Activity Score 84
Blashyrkh's picture

Think about it twice before going for 500 kilometers. Hyundai.

Blashyrkh
Activity Score 32890
Art Director
jackal hunts's picture

The copy is too long and boring:(

jackal hunts
Activity Score 325
Copywriter at India
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