Tutu

Campaign
Agency Network: 
Published/Aired: 
November 2013
Hypo:  Tutu

Description

Print advertisement created by Noah's Ark Creative, Nigeria for Hypo, within the category: House, Garden.

Caption

Damn good whites.

Advertising Agency: Noah’s Ark, Lagos, Nigeria
Creative Director: Abolaji Alausa
Art Director: Tolulope Bamgbose
Copywriter: Tobi Williams
Illustrator: Tolulope Bamgbose
Executive Creative Director: Lanre Adisa
Associate Creative Director: Yemi Arawore
Head of Design: Ariyo Bamidele
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Highest Rated

ON's picture

"Tutu recalls one day when he was out walking with his mother when a white man, a priest named Trevor Huddleston, tipped his hat to her—the first time he had ever seen a white man pay this respect to a black woman. The incident made a profound impression on Tutu, teaching him that he need not accept discrimination and that religion could be a powerful tool for advocating racial equality"
http://www.biography.com/people/desmond-tutu-9512516

ON
Activity Score 134
Copywriter at Noah's Ark
kleenex's picture

HUH!?!?!?!?! I can see the Ellen one, but the other two!?!?!?!!

kleenex
Activity Score 58777
Web Designer/Developer
Ayeyahyah's picture

some kind of culture joke? might want to do a little explaining

Ayeyahyah
Activity Score 482
Creative Director
faceyon's picture

bleach -irresistable white, Desmond Tutu(black man) wearing kkk outfit.

faceyon
Activity Score 115
Art Director at DDB lagos |

teach me.

iambusy's picture

Looks like social media memes and posters created by bunch of hyper active students.

iambusy
Activity Score 2219
Copywriter |

busy.

Troll's picture

This is truly awful.

Troll
Activity Score 672
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

ON's picture

What would make an African activist even think of wearing a KKK outfit?

ON
Activity Score 134
Copywriter at Noah's Ark
GrumpyArtDirector's picture

I'm not familiar with Nigerian humor, but this is amazingly insensitive.

GrumpyArtDirector
Activity Score 858
Art Director
dotunbello's picture

I'm Nigerian...don't think this has anything to do with culture, the ads work and the idea transcends borders.

dotunbello
Activity Score 150
Copywriter |

"make good art"

7welve's picture
7welve
Activity Score 15
Art Director at Noah's Ark Lagos
rfeloni's picture

The creative director explained this offbeat campaign to me. Here's the full story: http://www.businessinsider.com/hypos-damn-good-whites-campaign-2013-12

rfeloni
Activity Score 6
ON's picture

"Tutu recalls one day when he was out walking with his mother when a white man, a priest named Trevor Huddleston, tipped his hat to her—the first time he had ever seen a white man pay this respect to a black woman. The incident made a profound impression on Tutu, teaching him that he need not accept discrimination and that religion could be a powerful tool for advocating racial equality"
http://www.biography.com/people/desmond-tutu-9512516

ON
Activity Score 134
Copywriter at Noah's Ark
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