Women are increasingly questioning the traditional roles that have been assigned to them in the society, but on the other hand, there are still some things that are considered a taboo for men.
Our Pure love challenge attempts to question one of those "taboos". By challenging men to wash the under garments of their lovers during the valentine season, we further deepen Hypo's narrative as a brand that keeps questioning conventions.
Print advertisement created by Noah's Ark Creative, Nigeria for Hypo, within the category: House, Garden.
Chief Creative Officer: lanre Adisa
Executive Creative Director: Abolaji Alausa
Creative Directors: Maurice Ugwonoh, Yemi Arawore
Art Directors: Aladeniji Olumaiye, Sheu Sodiq
Copywriters: Kunle Omope, OnyeKachi Uju Sarah
Account Executives: Emmanuella Nnadozie, Maria Omole, Anita Erhirhe
Digital Executives: Yomi Alake, Catherine Ogwuru
Photographer / Production House: Underdog Productions