Loose ends

Campaign
Agency Network: 
Published/Aired: 
March 2010
Hymen Gel:  Loose ends

Description

Print advertisement created by TCC, India for Hymen Gel, within the category: Pharmaceutical.

Caption

Interested in tightening loose ends in your love life?
Vaginal tightening gel for women above 40.

Advertising Agency: TCC, India
Creative Director / Copywriter: Arvind Ramalingam
Art Director: Krishnamurthy Iyyappan
Account Management: Savvy Durham
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Highest Rated

Hiperion's picture

what´s the problem with this product??
pathetic sexists..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
il nekro's picture

Vaginal tightening gel?????????? WTF?????

il nekro
Activity Score 74
APNEA Intervención Creativa - copywriter
ivan's picture

It's a real product. There were ads posted earlier for it: http://adsoftheworld.com/media/print/hymen_tightening_gel_scrunchy

ivan
Creative Director at Ads of the World
everartz's picture

wow! the link is more creative than the text led one here.. but still this campaign has a spark!

everartz
Activity Score 7613
Art Director |

| everartz |

Adaddicted's picture

yeah... very soft and straight. Conveys the message without hurting anyone!

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Marlus Lau's picture

Yeah...this is absurd. i don't really like it...it's very vulgar.

Anyway, the copy 'when was the last time you felt like the first' was already made for some ad, which I can't recall the brand. Surely it was not for vaginal products.

Bad!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Sven Gali's picture

uncomfortable even in pink

Sven Gali
Activity Score 845
Photographer
Shawali's picture

You don't have to show explicit images to be gross...

Shawali
Activity Score 8428
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Phil Lestino's picture

What are the loose ends? Fanny flaps???

Phil Lestino
Activity Score 1682
monsieurange's picture

Better a woman opinion for this campaign :)

monsieurange
Activity Score 520
Creative Director
micheline's picture

you know what? this could be creatively done

micheline
Activity Score 46

: l

pinkads's picture

WHAT ?

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

pinkads's picture

When was the last time you did something for the first time. Emirates.

I don't like the tone of this communication. Plus is it addressed to a woman with loose end or a man whose woman has loose ends?

pinkads
Activity Score 116
Percept/h advertising |

_______________________
it's all in the head!!!

Marlus Lau's picture

Thank you, that was the campaign!

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
sahilosophy's picture

The pink is bedazzling. Too loud. Copy is good. But does it communicate well to the prospective consumer?

sahilosophy
Activity Score 75
Copywriter
Pushkaraj Shirke's picture

INSULTING. apart from the third ad, these guys lost the plot.
-------------SEX is SEX. a relationship is a relationship. Dont mix the two.
Disgusting.

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

satrianee's picture

really? a relationship without sex can be called dating maybe...

to all the boys here.. just tell me what is disgusting? the truth? This is a product and need to be told...

To me, the agency must have been thought the same way you guys did... otherwise they could have been more brave.. No problem what the "boys" think as you are not the target customer anyways.

I remember that breast cancer awareness ads were disgusting too. Women are only good for ads if they are between 16-26 with no health conditions and preferably blond... right?

satrianee
Activity Score 3746
Marlus Lau's picture

Well, maybe we are not the target...as I bet 60% of the commenters here are not the target for the super lexus car, even though we give our opinion as professionals (or I believe it should be), do we not?

Anyway...we are then supposed to think they used a good and proper way to communicate? Maybe, but I believe there are better ways to tell such a thing and sell such a product. in my opinion, they didn't choose the best way to do it. But that's just my opinion.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
goodadlover's picture

you are 100% right. i don't see any 'disgust' in any of these ads. very clever copy and bang on to the target. guys... as said the ads are not for you...

goodadlover
Activity Score 4
Pushkaraj Shirke's picture

though it may be difficult for you to understand, there is a subtle sense of responsibility you shoulder when you are in advertising. Ofcourse you can sell your soul and get ahead - Make sexist, racist, self-esteem bashing ads that sell. But when you go a little further you begin to wonder - is this the contribution you are proud of making to society. Is this the thinking you want people to have when your kids are growing up? Would this ever make you proud of what you've done?
think about it.
its not the opinion of the otherwise opinionated bastard that i am.
It's just a thought that i keep in my head.
regs,
pushkaraj

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

satrianee's picture

i think you got this all wrong. this is a health issue... just like the guys have softer penises, women get larger vaginas by age... And how the hardeners are not unrespectfull, this product is not too...

satrianee
Activity Score 3746
rolling.stone's picture

to the point

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ek kanya's picture

gross and so patriarchial. could only have come from india.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Hiperion's picture

what´s the problem with this product??
pathetic sexists..

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Bangads's picture

I don't agree...these are neat ads...simple and telling upfront that this is the product. Women want things like this and men too....but yes creativity could have done it good

Bangads
Activity Score 65
Copywriter at Copywriting
michelangelo's picture

Copy good. product good. what's there not to like?

michelangelo
Activity Score 660
the_guest's picture

I think the choice to make a copy-based campaign is quite immediate (so avoiding the risk of using some kind of trivial visual joke). All the same, I find it a right and effective choice, and the result is not insulting or gross at all. The copy gets to the point with three mild wordplays, just enough to get you interested in the product.

the_guest
Activity Score 173
Rival2000's picture

this is what u get when u get too trapped in word play. "tightening loose end??? duh !! common people are likely to find it a bit perv or gross

Rival2000
Activity Score 45
Copywriter
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