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Disappearing stains

Agency Network: 
Published/Aired: 
February 2010
Hygiene:  Disappearing stains
Hygiene Outdoor Ad -  Disappearing stains

Description

Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears. You can test it on your screen too.

Outdoor advertisement created by McCann, Thailand for Hygiene, within the category: House, Garden.

Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
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Highest Rated

Patata Casada's picture

That one is awsome! :D

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
xcreativity's picture

love the concept! really good!

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

rehpani's picture
rehpani
Activity Score 312
Etorres Publicidad/ITSU
Patata Casada's picture

That one is awsome! :D

Patata Casada
Activity Score 118
Cursando 2º de la Licenciatura de Publicidad y RR.PP.
pepsiice's picture

wow, this is amazing.

pepsiice
Activity Score 253
Graphic Designer
hufflepoff's picture

so good!!

hufflepoff
Activity Score 430
Art Director at shwing
roel_bogers's picture

Very well done!

roel_bogers
Activity Score 84
Bestpoint Productions
netei's picture

very nice effect. good execution. however it only works when you know what you should look at and know what hygiene is standing for.

netei
Activity Score 215
muraliduggineni's picture

Good one.

muraliduggineni
Activity Score 104
Copywriter |

murali duggineni

Schirone's picture

i agree with netei

Schirone
Activity Score 98
Art Director at www.aibi.it |

i'm here because i'm procrastinating

the_guest's picture

great!

the_guest
Activity Score 175
DBB's picture

thats nice ! great visual work.

DBB
Activity Score 1216
Honest Dave's picture

This is a great idea, however this would be one time I would be on the client's side and make the logo bigger.

Honest Dave
Activity Score 233
Art Director |

www.davestyler.com

Imagepro's picture

The point of the smal logo is to draw people closer to the stain, and when they read the product the stain dissapears! :D I think its brilliant! i give it a 10!

Imagepro
Activity Score 112
Art Director
bluside's picture

Very nice!

bluside
Activity Score 27
WillyLatasa's picture

Cannes!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

silvi's picture

This is an IDEA!

silvi
Activity Score 4170
Copywriter
Hibon's picture

Great!!!!!

Hibon
Activity Score 3734

Simple ideas are the best !

alejulimaty's picture
alejulimaty
Activity Score 842
brother buenos aires
alejulimaty's picture
alejulimaty
Activity Score 842
brother buenos aires
hermotsura's picture

pretty neat.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

pandyllero14's picture

I don't like it that much, not a very strong concept

pandyllero14
Activity Score 46
Copywriter
angieraj's picture

Totally attention grabbing, If I saw this on the street, it would definitely require a double take.

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

rehpani's picture
rehpani
Activity Score 312
Etorres Publicidad/ITSU
rehpani's picture
rehpani
Activity Score 312
Etorres Publicidad/ITSU
hermotsura's picture

guys, you're being overly-critical here. "done done done done done"... the above employs a completely different optical illusion & a different strategy and it's got little to do with the ariel ad... sometimes i just think that's all you're doing here, trying to catch stuff that's been done and point it out. i'm more interested in opinion, tho copycats are worth pointing out. this, however, is not the case in my opinion.

hermotsura
Activity Score 254
Other at AUBG |

In the quiet words of the Virgin Mary... Come again?

Dzsoi's picture

I think that one is forced a bit and way less amazing, not eye-catching at all.
I have never seen this visual illusion before, so I am impressed.

Dzsoi
Activity Score 8611
Copywriter
Sephi's picture

prety good,I think that's smart one~

Sephi
Activity Score 139
Art Director at Shanghai,China
tchifi's picture

Great !

tchifi
Activity Score 164
Creative Director
jem's picture

itz still there..very light outline of the stain..

jem
Activity Score 20
Graphic Designer
rolling.stone's picture

cool idea, not sure about its real impact

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

faiziart's picture

this kinds of ad forcing to click in mind, for a long time.

faiziart
Activity Score 54
Graphic Designer at Multizone media
MJStinson77's picture

Nice concept and good use of a visual illusion. But I have to agree with Netei, the message gets lost unless you already fully understand the product. The incorporation of a headline or tagline would have made this clearer and easier to understand.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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