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Fishing

Campaign
Agency Network: 
Published/Aired: 
January 2016
Huünen: Fishing

Description

Print advertisement created by Y&R, Chile for Huünen, within the category: Alcoholic Drinks.

Caption

Real friends always keep your secrets.

Advertising Agency: Prolam Y&R, Chile
Executive Creative Directors: Alvaro Becker, Francisco Cavada
Head of Art: Emerson Navarrete
Creative Director: Samer Zeidan
Art Directors: Germán Quiroz, Diego Espinoza
Copywriter: David Thackeray
Photographer: Juan Velásquez
Retoucher: Ricardo Salamanca
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kleenex's picture

I do not like these ads that much.

kleenex
Activity Score 58721
Web Designer/Developer
BAdsoftheworld's picture

Don't like it at all

BAdsoftheworld
Activity Score 3519
Ramat Ajala's picture

I was almost sure these ads would have won Cannes.
After reading Kleenex comment, i'm 100% sure.
Gold or silver? We'll see...
10 for me.

Ramat Ajala
Activity Score 800
HandsomeCrook's picture

these are for the shittiest of stereotypes of "men".

this could be for any "manly beer". no USP here.

try again.

HandsomeCrook
Activity Score 15
Art Director at Humber College
Mytwocents's picture

Incredibly laborious art direction for an ok idea. The fishermen metaphor is the best of all three in my opinion.

Mytwocents
Activity Score 285
Copywriter
Benjamin Viethen's picture

Nope, doesn't work for me.

If they at least said something like "good friends cover you".

Benjamin Viethen
Activity Score 267
Creative Director
Pete R.'s picture

I don't like the message but the campaign works.

Pete R.
Activity Score 3412
Illustrator
TheBear's picture

Well, you guys tried but your previous series were better. This is not winning.

TheBear
Activity Score 486
General Manager |

I'm good at this But not perfect.

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