Hot air balloons
Description
Print advertisement created by Grey, United States for Husqvarna, within the category: Automotive.
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Guto Kono
Copywriters: Marcos Piccinini, Fabio Leão
It's a pull and reveal ad, alone the image has very little significance intriguing the viewer to seek out the branded message in order to get the pay off. In short it means it's a better ad dude.
there's no motorcycle, they show the balloons like they are the cars where stuntpeople jump over. you know 10 in a row?
i like these ones better then the eiffel thing, although they are hard to get
Even then where's the motorcycle to jump over the balloons, why did they left it over to the people to get it.
Because it gives more pleasure to decipher.
The balloon and helicopter adverts are alright. The other two are boring.
Why do only half of the ads have the tag "Jump Higher"? If you need that to help sell the ones without the motorcycle in it, then your campaign isn't working.
having grown up with evel knievel i got these immediately. these are great. however, the eiffel tower and giza ones don't work.
Didn't Robbie break some kind of record again just a few days ago?
Anyway, I think this is an instant get for the (BMX) audience. I love this one, too. The way they lined up the balloons near the bottom of the page is just perfect.
Fun ad.. there´s no need for the moto, moto riders / fans just know right the way what this ad tells. Great!
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