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Hot air balloons

Agency Network: 
Published/Aired: 
April 2008
Husqvarna:  Hot air balloons
Husqvarna Print Ad -  Hot air balloons

Description

Print advertisement created by Grey, United States for Husqvarna, within the category: Automotive.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Directors: Ricardo Sarno, Guto Kono
Copywriters: Marcos Piccinini, Fabio Leão
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StuartLittle's picture

Where is the motorcycle?

StuartLittle
Activity Score 466
Other
Ad Junkie At Large's picture

It's a pull and reveal ad, alone the image has very little significance intriguing the viewer to seek out the branded message in order to get the pay off. In short it means it's a better ad dude.

Ad Junkie At Large
Activity Score 554
Art Director
Olafski001's picture

there's no motorcycle, they show the balloons like they are the cars where stuntpeople jump over. you know 10 in a row?
i like these ones better then the eiffel thing, although they are hard to get

Olafski001
Activity Score 1193
Copywriter |
StuartLittle's picture

Even then where's the motorcycle to jump over the balloons, why did they left it over to the people to get it.

StuartLittle
Activity Score 466
Other
ivan's picture

Because it gives more pleasure to decipher.

ivan
Activity Score 12
Creative Director at Ads of the World
sismo83's picture

i think is coming a lot of balloons arts directions

sismo83
Activity Score 38
AAAP
Davosk's picture

No... try again.

Davosk
Activity Score 4811
Art Director
LeeMoh's picture

looool

LeeMoh
Activity Score 424
Tapper's picture

it leaves too much to decipher though

Strip. Strip. Strip.

Tapper
Activity Score 490
Copywriter
mishkaa's picture

???????????????

mishkaa
Activity Score 296
poojagadodia's picture

http://www.WATGame.com
yawn..... come up with something better ..

poojagadodia
Activity Score 194
kurtberengeiger's picture

The balloon and helicopter adverts are alright. The other two are boring.

kurtberengeiger
Activity Score 7330
Copywriter
tsea's picture

boring.

tsea
Activity Score 123
Other |

tsea

XL's picture

Why do only half of the ads have the tag "Jump Higher"? If you need that to help sell the ones without the motorcycle in it, then your campaign isn't working.

XL
Activity Score 214
lauke's picture

I think it's not the same campaign.

lauke
Activity Score 112
Art Director
capobvious's picture

having grown up with evel knievel i got these immediately. these are great. however, the eiffel tower and giza ones don't work.

capobvious
Activity Score 68
Jet Propulsion Lab's picture

Didn't Robbie break some kind of record again just a few days ago?

Anyway, I think this is an instant get for the (BMX) audience. I love this one, too. The way they lined up the balloons near the bottom of the page is just perfect.

Jet Propulsion Lab
Activity Score 10679
Copywriter
B2B's picture

Helicopter is better.

B2B
Activity Score 104
Copywriter
imgns's picture

Fun ad.. there´s no need for the moto, moto riders / fans just know right the way what this ad tells. Great!

imgns
Activity Score 68
freelance advertising
saxzero2003's picture

interessante.

saxzero2003
Activity Score 2
Copywriter
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