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slim's picture

Needs a line. Also, it's 1 idea executed 3 times...
Not bad but loses points for these reasons.

slim
Activity Score 1047
Copywriter
Have Heart's picture

I think this is brilliant! Three same executions are okay in this case, since every picture is fairly spectacular. Doesn't need a line in my opinion. Everyone gets the "perfect grip"-thought anyway.

Have Heart
Activity Score 922
Art Director
Juan Carlos Javier Bossi's picture

Totally agree

Juan Carlos Jav...
Activity Score 143
Copywriter
Have Heart's picture

...unfortunately the product looks pretty ugly here.

Have Heart
Activity Score 922
Art Director
Daryllee's picture

No, actually the idea is good but shouldnt have all the 3 visual the same. Its same feeling.

Daryllee
Activity Score 56
Other
RAZ21's picture

haha remember a couple of days ago we were talking about the wood wax idea..which had been done 456789 times before and will be done another 456789 times again? anyone sees the relation here or is it just me, myself and I??

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

ivan's picture
ivan
Activity Score 12
Creative Director at Ads of the World
RAZ21's picture

yup that's the one...hehe

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

chintan ruparel's picture

brilliant campaign... very powerful!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

chintan ruparel's picture

...and no, it doesn't need a line at all!

chintan ruparel
Activity Score 1516
Copywriter |

~ old habits die hard, older ones never do ~

A. J. SMITH's picture

yeah, its working for me, and it didn't need a line for me to get it.

Nice

A. J. SMITH
Activity Score 2822
Wren's picture

D2D. Done to death.

Wren
Activity Score 66
Art Director
Mr. Cool Supreme's picture

Here's a line

"So heavy, your car will be rendered useless."

Yeah baby, that's why they pay me the big bucks....

Mr. Cool Supreme
Activity Score 142
Creative Director at JWT Hong Kong
Desi's picture

Where do we need the illustration? Illustrator: Pravin Patil, Gautam Wadher.
Also what is the message? Good grip? Stands any weather condition? Tyres look quite crappy considering this is a tyre adverting, are they really JK Tyres? I am curious about who shot the pix. Stock? D2D, i agree.

Desi
Activity Score 1042
kre8's picture

sometimes they credit the retoucher as illustrator.
doesnt mean there has to be drawings.

kre8
Activity Score 989
Copywriter
Scam Detector's picture

Agree with Kre8. Most award festivals are still very old fashioned and don't have a credits entry for a digital imaging guy.

Scam Detector
Activity Score 1048
General Manager
Desi's picture

And Ocedar Wax: Armageddon (on this page only), has done the same ad which i think is better.

Desi
Activity Score 1042
thirty6chambers's picture

done to death for sure.

thirty6chambers
Activity Score 1464
Art Director
greycells1's picture

ad's got a grip

greycells1
Activity Score 82
Copywriter
copyanalysis's picture

It's simply disgusting

copyanalysis
Activity Score 62
Copywriter
Arisca's picture

I'm sure people back in New Orleans would cheerfully embrace this product. Some baroque sh** in here.

Arisca
Activity Score 164
Copywriter
sloppy4's picture

i agree with thirty6. it's been done. i found it ironic this campaign came right after the lock campaign with a very similar concept.

sloppy4
Activity Score 1492
mj's picture

cool

mj
Activity Score 71
Copywriter
kandi's picture

i actually think that we are (or should) enter an age where disasters should not be used lightly in advertising. In the past, natural disasters occur less frequently. Now we see almost one every month. Should we really use images like these to sell tyres? Surely there are other scenarios we can use.

BTW, if my whole house and family have been wiped out by a disaster, i wouldn't be any happier knowing that i still have my JK Tyres.

kandi
Activity Score 204
Art Director
kre8's picture

good call kandi. i agree..

kre8
Activity Score 989
Copywriter
RAZ21's picture

yeah really good one..

RAZ21
Activity Score 255
Copywriter |

"there's nothing more difficult than a line"p.picasso

Scam Detector's picture

Powderful campaign lah!

Scam Detector
Activity Score 1048
General Manager
sharpmanish's picture

Idea is good.

sharpmanish
Activity Score 26
Creative Director |

Manish

Totto's picture

very good .. but will be a lot more effective with a copy.. in small font. gimme a call if u need a c w.9969066173.

Totto
Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

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