The Obvious Choice, 4

Agency Network: 
August 2017
Humboldt Redwood: The Obvious Choice, 4


Humboldt Redwood is the largest supplier of redwood in California. This year they wanted to target specifiers (the people who select building materials for construction projects) to educate them on why redwood timbers were the ideal building material compared to other types of wood. We created a print campaign for trade publications popular among the specifier audience that focused on the many reasons why redwood timbers are “the obvious choice” when it comes to choosing building materials.

Print advertisement created by BarrettSF, United States for Humboldt Redwood, within the category: House, Garden.

Advertising Agency: barrettSF, San Francisco, CA, USA
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Art Director: Byron Wages
Senior Copywriter: Phil Fattore
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Supervisor: Lyndsey Sotwick
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