Humans are painfully slow

October 2007
 Humans are painfully slow



Humans can be painfully slow. That's why we use them.
Unlike most cars, the Audi R8 in not built on a production line. It's built in small numbers in a high-tech car crafting facility. Tasks that are usually executed by robots are meticulously executed by hand. It's a lengthy process, but what it loses in time, it gains in craftmanship.
The new Audi R8. The slowest car we've ever built.

Advertising Agency: BBH London, UK
Executive Creative Director: John O'Keefe
Creative Directors: Nick Kidney, Kevin Stark
Art Director: Andy Clough
Copywriter: Richard McGrann
Typographer: Richard Kennedy
Photographer: Frank Kayser
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lsadunb's picture

British advertising is always very classy. This particular campaign is not one of my favorites, but it deserves respect.

Activity Score 571
DCRed's picture

i actually like this campaign. the execution is classy and simple, the copy is great and the tagline is just perfect in all its irony.

Activity Score 22
Graphic Designer at kingman visual
arz_diana's picture

This is the part of the campaign, I think the main part is the TV spot, very cool one:

Activity Score 34
Other at The Art Institute of CA-SF
amsterdam73's picture

again: good copy, nice photography. but not outstanding, just a good solid ad. just like DCRed said ;-)

Activity Score 374
kurtberengeiger's picture

Hmmm... The film on YouTube is nice. And I think the campaign line is brilliant.
But I'm not quite as impressed by the print copy as most people seem to be. I just think that it could use a little polishing...

Activity Score 7323
purplesimon's picture

The website is also a great addition to the campaign.

Bannerblog is also running a version of the online ads, here:

Activity Score 473
Copywriter at Euro RSCG
Guest's picture

Does anyone know what magazine this ad was ran in?

Blair Semenoff's picture

Nice touch adding the video to tie it all together, thanks arz_diana

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention