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Technology, 5

Campaign
Agency Network: 
Published/Aired: 
May 2015
Humanoide:  Technology, 5

Description

Print advertisement created by Glory Paris, France for Humanoide, within the category: Media.

Caption

Technology is the opium of people.
Use technology as you like it, but don't take drugs.

Advertising Agency: Gloryparis, Paris, France
Creative Directors: Arnaud le Bacquer, Hugues Pinguet
Art Director: Kow
Copywriter: Charlotte Lahondes
Photographer: Ulysse & Darcoe
Additional credits: FLamefy
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Highest Rated

Shawali's picture

In French, "cam" is slang for "dope".

To show that technology can be addictive, they made (terrible) puns with famous brands and drugs.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Temple's picture

If a forum member can explain the insight behind this, I'd be grateful.

Temple
Activity Score 11341
Creative Director
Shawali's picture

In French, "cam" is slang for "dope".

To show that technology can be addictive, they made (terrible) puns with famous brands and drugs.

Shawali
Activity Score 8434
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Temple's picture

Shawali, thanx. Now, it makes sense, but, unfortunately, a very poor one.

Temple
Activity Score 11341
Creative Director
damnson's picture

Real bad.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

interesting concept.

kleenex
Activity Score 58793
Web Designer/Developer
underscores's picture

average idea but it works.

underscores
Activity Score 335
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