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Published/Aired: 
June 2009
Humanitarian Lion Print Ad -  CEO Nike

Description

Here are some unusual ads. They should be sent directly to the biggest companies of the world CEO's who are also annual the biggest winners of the Cannes Lions Festival. However, we don’t have the emails of these “big wigs.” Secondly, we believe this email should be passed along to everyone in the industry before it reaches the CEO's. People would find this email so important they’ll send it to others. And third, we believe this is a project everyone should be part of.

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Guest's picture

nope. sorry

Guest
iT-iS-i's picture

Cool way of getting the message across, not sure about the executions though...

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

mpared's picture

who on earth is going to read all this text???? Yeap no one has a better thing to do than reading the ads we make right??

www.thecuriousbrain.com

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

people still read newspapers, books and content on the net. so doesn't make sense to assume that they won't read the copy.
btw, why don't you try coming up with a visual for the ad and do away with the copy. a visual for the ad and do away with the copy

Guest
Guest's picture

got my signature!

Guest
Humanitarian Lion's picture
Humanitarian Lion
Activity Score 6
Guest's picture

+1, count me in.

Guest
Guest's picture

wow guys. get over yourselves "people would find this so important..." "this unusual idea!..."
it's really not that good. sorry.

Guest
Guest's picture

gud idea...but layouts are too boring

Guest
patUDAY's picture

Where to sign. I liked it.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

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