Help, 2

Campaign
Agency Network: 
Published/Aired: 
April 2009
Humana:  Help, 2

Description

Print advertisement created by Lowe, Netherlands for Humana, within the category: Public Interest, NGO.

Caption

Let your 2nd hand clothes help the 3rd world.

Advertising Agency: LoweDraftFcb, Amsterdam, The Netherlands
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Exec Agency Producer: Peter Burger
Director: Ismaël, Pink Rabbit
DOP: Gabor Deak
Post production: Condor
Sound Production: The Alamo Race Track/FC Walvisch
Special Effects: Rob’s Propshop
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theanc's picture

Very nice shot. However it looks too literal for me.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

TRICKY's picture

FOOD man food they need food not clothes

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

kid_A's picture

a real teacher man!
they need a real teacher, a real doctor
real help

estos avisos me parecen una falta de respeto

kid_A
Activity Score 250
Copywriter at Estudiante - Escuela Superior de Creativos Publicitarios (escuelita)
Guest's picture

Ummm, not so much.

Guest
erin montemurro's picture

i think the clothes are the vehicle for obtaining the things you guys say they really need - think your missing the point - that being said the ad is just ok - thnk it can be taken further to have more impact

erin montemurro
Activity Score 373
Copywriter at school of life |

how do like them apples

Guest's picture

Whaaaaaaaat??

Guest
izmild's picture

Nice concept but not art work. It's horrible...

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

Guest's picture

please!! the photo is horrible,but nice idea, every help to this people receive is good.

Guest
floydeepurple's picture

like the colours in the photo

floydeepurple
Activity Score 349
Copywriter
Guest's picture

WHAAAAATTTTT!!!! must be nuts! an absolute no-brainer

Guest
Guest's picture

Humana is an international sect and a thief; it highly unmoral...

Guest
gbl's picture

not a good idea, making fun of a serious stuff. Photo is cool.

gbl
Activity Score 451
Copy
Guest's picture

Its too literal and ironic at the same time

I dont think that 3rd World needs clothes, or an ad making fun their situation.

Guest
Guest's picture

the bile rises and i'm not even one of the hardworking people who DO teach in Africa!

Guest
scarfinati's picture

strategy aside.

Watch the TV spot and the ad makes more sense emotionally. Its a nice campaign. Simple.

Dont think so much in ads/executions rather in overall campaigns/messages...

scarfinati
Activity Score 843
Art Director
Guest's picture

S-U-C-K-S!!!! Not only its so very literal, but shows african people like stupids, that´s not good.

Guest
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