Help, 1

Campaign
Agency Network: 
Published/Aired: 
April 2009
Humana:  Help, 1

Description

Print advertisement created by Lowe, Netherlands for Humana, within the category: Public Interest, NGO.

Caption

Let your 2nd hand clothes help the 3rd world.

Advertising Agency: LoweDraftFcb, Amsterdam, The Netherlands
Art Directors / Copywriters: Maarten Vrouwes, Friso Ludenhoff
Exec Agency Producer: Peter Burger
Director: Ismaël, Pink Rabbit
DOP: Gabor Deak
Post production: Condor
Sound Production: The Alamo Race Track/FC Walvisch
Special Effects: Rob’s Propshop
Log in or register to post comments

Highest Rated

Guest's picture

I´m from Argentina, adn here some people live in simillar conditions than those in Africa. I thik people should chouse the clothe they want to wear. I consider this add terrible and ofensive. Why don´t you show it to african "2nd hand" people.

Guest
short shorts's picture

Looks like a ghost to me.

_______

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

TRICKY's picture

tackling the problem from the wrong end!!!!!! cant you see they are wearing cloth why would they need cloth they need pipe lines for water yes food yes education yes but cloth no

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

they're not simply donating clothes to people in third world countries. they sell second-hand clothing people donate to them and the profits go to providing education, food, water, etc. to people in third world countries.

Guest
Guest's picture

Great! Then create another campaign to explain everything you explained for us.

Guest
Guest's picture

I´m from Argentina, adn here some people live in simillar conditions than those in Africa. I thik people should chouse the clothe they want to wear. I consider this add terrible and ofensive. Why don´t you show it to african "2nd hand" people.

Guest
Guest's picture

For anyone to take offense seems pretty odd. People should be able to choose the clothes they wear, sure, in a perfect world. People should also be able to choose what brand bottled water they drink or what flavoured ice-cream they get for dessert.
Clearly, this is not a perfect world.

Guest
Blair Semenoff's picture

Ya I thought the ad campaign was for helping educate & fund water projects not clothing...

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

this is offensive. it's like, you are looking down on the "3rd world" countries.

Guest
gbl's picture

yeah, misery is really fun!

gbl
Activity Score 451
Copy
Guest's picture

fucking patronizing!!! - especially 'cos the people in the shot watching CAN ACTUALLY pump water better 'n faster than any honky fuckers from the netherlands. and, they're all clothed by themselves! keep your soiled clothes and ads, we don't want 'em!!

Guest
capywriter's picture

If the clothes are collected to sell and collect money to provide water, education... these ads make perfect sense. But maybe that should be more clear in the bottom line then...

capywriter
Activity Score 5512
Copywriter at Freelance
Guest's picture

don't like it

Guest
Advertisement
Featured Content

Latest Collections

Advertisement