Agency Network: 
December 2008


Print advertisement created by BBDO, France for Human Village, within the category: Other.


And what if nature was the future of your company?

Advertising Agency: CLM/BBDO, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Laurent Laporte
Art Director: Sophian Bouadjera
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Judges judge's picture

Didn't Central Park made a campaign like this ? I mean natural elements appearin in grpahics ?

Judges judge
LeeHarvey's picture

Nope, it was Centre Parcs (holiday parc) that did this two years ago. Agency Ogilvy Amsterdam.

Activity Score 3045
Creative Director
judges judge's picture

Ahahah, 'f course it was Center Parks....
Central Park....


judges judge
corre's picture

Their site has a horrible English translation.
But if their services are creating community groups and helping networking between people who want to offer their skills (as I understood from the english website), what does it have to do with water, and nature in general?

Activity Score 196
SeanMartin's picture

More economic use of resources, which would lead to a less abused environment? Just guessing.

Not sure if I like these or not: the idea is a little stale (It was far from unique when Centre Parcs did it), and it's just not motivating. You already have to be in that mindset to even care, and I doubt most people will.


Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

Cisco Systems?

Guest commenter
devil in a suit's picture

i might sound like a douche but i would have to say regardless of the fact whether or not this technique has been used or not because back in those days u can say that it takes a genius to come up with something totally fresh and new but now it takes a genius and luck.almost everything under the sun has been done.

but this add is excellent i would say.the visual style,the message is coherent with the champaign and also the company's branding

devil in a suit
Mr Apple's picture

This ad is really bad and we've seen it milions and milions times already. Thanks boys, thanks.

Mr Apple
bobbyjobby's picture

Who told you thisidea was good? cuzit'"snot...not at always