City Sound

Agency Network: 
Published/Aired: 
August 2008
Hugo Boss:  City Sound
Hugo Boss Print Ad -  City Sound

Description

The sound of the city goes boom, for real, as you turn
the corner and hear... the rush of action, ain't no time
for relaxin' Jackson, just move and groove to the bass
line smooth, or ruff cuts the face of those who stop
and stare at traffic lights, red green go, spins spacial
motifs, breaks down movement, light, and fragrance
of sound through crowded streets, pitter patter of a
million feet, zig zag cross over and repeat and repeat
and repeat. Can I get a rewind. The sound of the city
goes boom, for real, vibration and zeal peel back the
mask of the unsung arterial funk, coursing through
vascular tunnels, a whirling twisted vortex of symphonic
funnels rising above never ending over space sensations
and time waves over days and nights, blinking neon lights,
sizzle and spark after dark, high pitch screech, drums beat
on corners, pots and pans, cars trucks and vans all with
their own plans, sports fans in the stands, munching on
good and plenty, hey man can I get a penny, if any, is the
hymn of the concrete chorus of many, bursting with a
sonic manifest destiny of energy, expansive bold ready
for anything and everything, city wide, moving in and out
of control. The sound of the city is in your soul.

Overall winner, round 3 theme - City Sounds, Hugocreate International contest. Over 3000 entries. The Ad poster was created using original poetry by Adam Mathew Lipton.

To be

Print advertisement created by Fuelstation, Spain for Hugo Boss, within the category: Fashion.

Advertising Agency: Fuelstation, Madrid, Spain
Creative Director / Art Director / Copywriter: Adam Mathew Lipton
Log in to post comments
terry127's picture

Absolute Hugo

terry127
Activity Score 80
Hong Kong
fuelstation's picture

Absolutely not - Show me an Absolute ad
which constructs the bottle out of poetry?

fuelstation
Activity Score 27
Creative Director
primo_susto's picture

absolut HUGO, NOTHING MORE

primo_susto
Activity Score 440
Graphic Designer
shahidali's picture

absolutely absurd
a lawyer could have sued the party to give the ad an award...

shahidali
Activity Score 4065
Dhaka, Bangladesh |

shahid

fuelstation's picture

absolutely absurd comment

fuelstation
Activity Score 27
Creative Director
fuelstation's picture

Dzsol-

Constructive criticism is always welcome -

fuelstation
Activity Score 27
Creative Director
fuelstation's picture

2 rules - The theme was city sounds and the product had to be incorporated in some way. So I wrote a spoken word style poem to convey the idea with visual language and graphic image.

fuelstation
Activity Score 27
Creative Director
tyro's picture

i like the copy.. so abstract yet i can get an image in mind.. did not have the patience to read the whole thing though..
doing my internship in creative (copy).. this is something i was looking for.. :)

tyro
Activity Score 28
Bangalore, India
dico's picture

sorry... but my first impression was that i was viewing an ad from absolut (vodka)...

http://dgdico.blogspot.com/

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

vicinteriano's picture

Great copy i dont care the comparation to absolute, its the silhouette from the parfume

vicinteriano
Activity Score 19

"Keep it as simple as you can"

Guest's picture

i dont agree with dico... people who use hugo can recognize the bottle even looking at the thumbnail.... the green strip around the neck is identity of hugo bottles... if someone use hugo, he can recognize the bottle in thousends.... soooo.... deco... use hugo.. its a nice perfume by the way

Guest
Guest's picture

i dont agree with dico... people who use hugo can recognize the bottle even looking at the thumbnail.... the green strip around the neck is identity of hugo bottles... if someone use hugo, he can recognize the bottle in thousends.... soooo.... deco... use hugo.. its a nice perfume by the way

Guest
Guest's picture

i dont agree with dico... people who use hugo can recognize the bottle even looking at the thumbnail.... the green strip around the neck is identity of hugo bottles... if someone use hugo, he can recognize the bottle in thousends.... soooo.... deco... use hugo.. its a nice perfume by the way

Guest
Advertisement
Featured Content

Latest Collections

Advertisement