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Tornado

Campaign
Agency Network: 
Published/Aired: 
November 2010
Huggies:  Tornado

Description

Associate Creative Director & Copywriter: Davide Boscacci

Print advertisement created by JWT, Italy for Huggies, within the category: Health.

Caption

You called here Elisa. But perhaps Katrina would have been better.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti
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velle's picture

haha, maybe calling all babies katrina would be a good idea until they're past the difficult teen years

velle
Activity Score 1550
Copywriter
jackmancer2017's picture

Oh, Katrina as in the hurricane Katrina. I didn't get that one at first (but I'm not from US). Wonder if they'll get it in Italy though.

jackmancer2017
LeeHarvey's picture

I copy that Jack.

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Too big package, by the way.

Manola

Guest
Guest's picture

Katrina was a hurricane, not a tornado.

Guest
Guest's picture

Katrina was a hurricane, not a tornado.

Guest
Felicitas_Pauker's picture

Right...

Felicitas_Pauker
Activity Score 179
Felicitas_Pauker's picture

I currently live in Italy and I've got it... but I'm from Germany :) I like this campaign but it may seem unrespectful to US population...

Felicitas_Pauker
Activity Score 179
Felicitas_Pauker's picture

I currently live in Italy and I've got it... but I'm from Germany :) I like this campaign but it may seem unrespectful to US population...

Felicitas_Pauker
Activity Score 179
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