Overnight

Campaign
Agency Network: 
Published/Aired: 
November 2010
Huggies:  Overnight

Description

Associate Creative Director & Copywriter: Davide Boscacci

Print advertisement created by JWT, Italy for Huggies, within the category: Health.

Caption

You woke up at midnight like a baker, at 3 o'clock like a fisherman. At 4:30AM like a newsagent. At 5:45AM like a lorry driver.
And they ask you when you are getting back to work.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti
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Highest Rated

HappyHour's picture

wow

HappyHour
Activity Score 2381
velle's picture

damn right, being a mom's a full-time job, you hear!

velle
Activity Score 1550
Copywriter
Guest's picture

Mah, a me sembra più una barzalletta che una headline.

E anche la tipografia non mi piace.

(Bad tipography)

Manola F.

Guest
jackmancer2017's picture

Yes yes, very smart way to sell to your target audience, show some compassion ;-)

jackmancer2017
Javier Ramírez's picture

10/10

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

very good, the best of the series

Guest
N17's picture

very good!

N17
Activity Score 475
Creative Director
Guest's picture

Brutta art direction.
Peccato.

Manola Fili

Guest
RG's picture

True. Merit.

RG
Activity Score 184
Copywriter |

RG

Billoughsby's picture

Smart writing; clean, witty art direction. To like.

Billoughsby
Activity Score 5154
Art Director |

That's it.

HappyHour's picture

wow

HappyHour
Activity Score 2381
JeffP's picture

That I recognized... like last night! Good insight.

JeffP
Activity Score 810
Marketing Manager at TomTom
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