Mother in law

Campaign
Agency Network: 
Published/Aired: 
November 2010
Huggies:  Mother in law

Description

Associate Creative Director & Copywriter: Davide Boscacci

Print advertisement created by JWT, Italy for Huggies, within the category: Health.

Caption

There comes a time when you feel you can't copy anymore, and for a few hours you'd leave him with anybody. Even your mother-in-law.
Isn't a mother's life hard? Leave the soft side to your baby.

Advertising Agency: JWT/RMG Connect, Milan, Italy
Executive Creative Director: Daniela Radice
Copywriter: Jack Blanga
Art Director: Giulio Nadotti
Illustrator: Giulio Nadotti
Log in or register to post comments

Highest Rated

velle's picture

actually, some mother-in-laws are lifesavers! but hey, the stereotype is fun to play with

velle
Activity Score 1550
Copywriter
velle's picture

actually, some mother-in-laws are lifesavers! but hey, the stereotype is fun to play with

velle
Activity Score 1550
Copywriter
LeeHarvey's picture

You said it velle!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Il titolo con la suocera potevate evitarlo no?

(Too much clichè. Don't like it)

Manola Fili

Guest
Advertisement
Featured Content

Latest Collections

Advertisement