Lake

Campaign
Agency Network: 
Published/Aired: 
December 2008
Huggies:  Lake
Huggies Print Ad -  Lake

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Korea for Huggies, within the category: House, Garden.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
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Highest Rated

SandMan69's picture

Shut the fuck up and just look at the ads.

Stupid "Guest" poster.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

That is one BIG huggie

Guest
Guest's picture

bravo.

Guest
sneakyhands's picture

no thanks

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

made me look.

Guest
Guest's picture

made me look.

Guest
Guest's picture

Wake me when it's all over... Zzzzzzzzz.

Guest
panda won's picture

old idea.

panda won
Activity Score 12
Guest's picture

NO NO NO NO....

Guest
sparky's picture

i like it. although i'd wonder where it would be placed. but it would stand out in a parents mag. or even as POS.

sparky
Activity Score 454
Copywriter at M&C Saatchi
turuntun_pshhh's picture

i don´t like it, too forced.

turuntun_pshhh
Activity Score 129
Copywriter at J. Walter Thompson
Guest's picture

What exactly do you mean with "Too forced"? Mind doing constructive criticism!?

Guest
SandMan69's picture

Shut the fuck up and just look at the ads.

Stupid "Guest" poster.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

poda poorimone!! its malayalam

Guest
Guest's picture

they should ban you from using this site. all that profanity and no constructive criticism.
you should put up your portfolio site.
Let's see your work.

Guest
SandMan69's picture

Well said, and because I know you'll love this I'm going to give you a link

http://static.open.salon.com/files/1christ-middle-finger1237063167.jpg

Now shut up dick nose.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Nice. Your photo is the exact replica of a dream I had not too long ago. The only difference is a person (me) was walking along the side walk and out of no where a land of water lies...the water dips in like you have showcased in your ad and I slip into the open sprout. Shortly after I am thrown back up, sitting on top of the sprouting water shadow. Just like the water is shadowed in your photo.

Creativity Sells!

Guest
Creative Ideas's picture

It stands out...just like kids! Wow.

Creative Ideas
Activity Score 5
thefakehuman's picture

Gud Stuff

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

Isn't this the same concept done for an absorbent paper towel done last year or so?

Guest
slowrider's picture

yeah - it was quite similiar - but totally different

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

:)

Guest
john doe's picture

no.

john doe
Activity Score 1571
Art Director
OGS's picture

OLD IDEA..yes..but the message, still works..
ads are for audience..not for advertising people..=)

OGS
Activity Score 6
advertising & PR student
Guest's picture

good one

Guest
Guest's picture

Yeh, nice idea! :)

Guest
Guest's picture

I love how some people on this site seem to have this pretentious yawn in a lot of their posts. I'm not an ad genius, but some of the stuff that gets ZZZ's and yawns is decent or needs something. I just think that I would love to hear what these critics would do differently. Thanks to all of those who give criticism and praise with actual thoughts to back them up. Isn't that why we all come to this site in the first place?... to provoke thought. Just my 2 cents.

Guest
Guest's picture

BORING!!! Please keep your boring 2 cents to yourself. Your comment might be the only thing more boring then this ad.

Guest
SandMan69's picture

Shut the "F-bomb" up dude. He made a good point....even if both of you have posted as a "Guest".

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

"even if both of you have posted as a Guest" What a huge loooooooooser! You sure are brave for posting with a name Disco Munky, and a cool one at that.

Guest
SandMan69's picture

Thanks for demonstrating my point.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Why is using a fake name with no link to your work or mention of your real name better then just using “Guest”? Why do people feel their comments are worth more if they sign in under a fake name?

Guest
SandMan69's picture

It's better because everyone knows that Disco Munky is full of shit and can treat him thus.

Who are you and what are you about?

Just a heads up. Any reply to this will be countered with "Last Word", and I've got a drink in me so I could do this till I need to put the kids to bed.......scary right. On loads of levels.

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

F*CK YOU DISCO MUNKY...YOU OLD FART...
SHOW US YOUR WORK YOU FUCKIN COWARD...
I BET YOU NEVER WON ANYTHING, AND YOU WILL GROW OLD WITH NOTHING TO WIN AT ALL...
COZ YOU SPENT TOO MUCH TIME BASHING HERE...

Guest
Jablai's picture

F*CK YOU DISCO MUNKY...YOU OLD FART...
SHOW US YOUR WORK YOU FUCKIN COWARD...
I BET YOU NEVER WON ANYTHING, AND YOU WILL GROW OLD WITH NOTHING TO WIN AT ALL...
COZ YOU SPENT TOO MUCH TIME BASHING HERE...

-sulung koesuma-

Jablai
Activity Score 47
Other
SandMan69's picture

Whatever loser.

Last word. I win.

go on, scream at the computer again. ha ha ha ha ha

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Good Execution and thought!!!

Guest
Guest's picture

Huggies for elder people?

Guest
flustered's picture

Fantastic, gave me a little chuckle

flustered
Activity Score 38
Sales
Crisp One's picture

Good Photochop Job Guys

Crisp One
Activity Score 2005
Other at New York
Guest's picture

nice!

Guest
Guest's picture

already done for Absorbing paper, last year.

Guest
Guest's picture

but this is more power, especially if u have a child

Guest
Guest's picture

well done.

Guest
maashookshee's picture

well done

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
kurtberengeiger's picture

Attack of the Giant Diapers.

kurtberengeiger
Activity Score 7323
Copywriter
Guest's picture

so simple. so smart.

Guest
Guest's picture

bad. i mean wtf. really.

Guest
Guest's picture

no one use this for the tsunami? lol

Guest
Guest's picture

cannes!!!

Guest
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