Description
Print advertisement created by Ogilvy, Honduras for Huggies, within the category: House, Garden.
Kisses - Bites
Creative Directors: Leo Matylski, Oliver Rodríguez
Art Directors: Dilan López, Oliver Rodríguez
Copywriter: Leo Matylski
Illustrator: Dilan López
Additional credits: David Rodríguez, Oscar Echenique

I don't understand the idea.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

these are the meanings ......muerde-bites, besa-kisses but i cant understand the concept......

at least translate the copy so we understand the meaning
i cant understand the concept

0 for 3. I can't understand even with translation.

wht's the catch?

The tagline translates to, "Life of parents, chaotically beautiful." My best guess is their concept is combining one positive word with one negative word reflecting the good and bad of being a parent. Not the strongest idea. But there is an idea once you get past the language barrier.