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Fish

Campaign
Agency Network: 
Published/Aired: 
December 2009
Huggies:  Fish
Huggies Print Ad -  Fish

Also From This Campaign 2

Description

Objective: Ad development to communicate that we can clean babies anywhere with portable Huggies Baby Wipes.
Solution: Agency developed the creative with bath toy to deliver the message that baby feels like having a bath anywhere with Huggies Baby Wipes.

Print advertisement created by Ogilvy, South Korea for Huggies, within the category: House, Garden.

Caption

Like a having a bath anywhere

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Executive Creative Director: Wain Choi
Creative Director: Junho Jang
Art Directors: Sungho Bae, Yoori Ahn
Copywriter: Yunna Lee
Photographers: Youngsik Lee, Yunhee Choi
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AssassinX's picture

Like it.

AssassinX
Activity Score 1329
premc's picture

nice !

7.5/10

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

alexander_bickov's picture

Nice idea. Love it

alexander_bickov
Activity Score 3279
mikeelrapido's picture

I also love this idea.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

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Marlus Lau's picture

Cool, the water surface is made of the paper scarf...good idea.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Thanks for the explanation. I swear i didn´t get it! I think this is beautiful, but too subtle.

silvi
Activity Score 4172
Copywriter
fernwizard's picture

cute and like the idea >.<

fernwizard
Activity Score 28
restless_r's picture

very interesting :)

restless_r
Activity Score 275
Art Director
Brain-Art's picture

ok

Brain-Art
Activity Score 1101
Graphic Designer
patUDAY's picture

On brief. And good creatives.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Jps's picture

cool

Jps
Activity Score 41
Graphic Designer
bubblestheclownfish's picture

Silvi - I'm with you. If the water surface as wet wipe was the intention, they have to make it more apparent that it's the wipe. Too bad it didn't have some sort of pattern/design on it that would have helped. This is a case of being too "clever" and involved in the project without stepping back and looking at it from a consumer's perspective. Nice and clean, great photo/CGI, just off in the execution.

bubblestheclownfish
Activity Score 614
Creative Director
sandhya rao's picture

no words to appreciate....i just loved it

sandhya rao
Activity Score 217
india
copywriter.txt's picture

Maybe the print version was more clear. The digital version is too subtle. The idea is great, of course, but to hard to joe consumer get it.

copywriter.txt
Activity Score 828
Copywriter
bknowlden's picture

Subtle + sophisticated - nice !

bknowlden
Activity Score 3647
Art Director |

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brandon

www.brandonknowlden.com

Gunnar's picture

Nice!

Gunnar
Activity Score 42
Art Director at Bates Interactive
fadirahhal's picture

Cute and simple, i like it

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
sarvagya's picture

Gr8!!!

sarvagya
Activity Score 77
art trainnee |

Sarvagya

kurtberengeiger's picture

I think these adverts tell an easily understandable story – even if the line is somewhat clumsy in English. Cheers.

kurtberengeiger
Activity Score 7323
Copywriter
Migzter13's picture

people with not very good eyesight won't get the idea.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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