Field

Campaign
Agency Network: 
Published/Aired: 
December 2008
Huggies:  Field
Huggies Print Ad -  Field

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, South Korea for Huggies, within the category: House, Garden.

Advertising Agency: Diamond Ogilvy, Seoul, Korea
Creative Director: Kyoungjoo Lee
Art Directors: Dabok Kim, Jihye Kim
Copywriter: Yujean Bahk
Chief Creative Officer: Wain Choi
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Guest's picture

Too forced!

Guest
Guest's picture

Ok, the other one is "super absorbent"... nothing new, spontex already did it...

But what is this one ?

Guest
Guest's picture

"super dry", what else... but i also think the other is much better.

Guest
Guest's picture

It is Poo!!!

Guest
Guest's picture

lake is much better!

Guest
Guest's picture

WTF?

Guest
Guest's picture

Farmer's diaper rash???

Guest
Guest's picture

what a comment

Guest
Guest's picture

como la pelicula SIGNS

Guest
sparky's picture

lake is indeed much better.

sparky
Activity Score 454
Copywriter at M&C Saatchi
Guest's picture

parents really dig these diaper ads... they would love their babies to be as dry as a barren rain forest!

Guest
Guest's picture

the aliens sure have big babies

Guest
Creative Ideas's picture

Huh? Absolutely not! The photo is "too dry."

Creative Ideas
Activity Score 5
thefakehuman's picture

this ones bad

thefakehuman
Activity Score 410

- Life Feeds on Life -

Guest's picture

dude this is shit observent the other was for weweee.

Guest
Guest's picture

dude this is shit observant the other was for weweee.

Guest
Guest's picture

KOREANESE's head is clipped by a door, no!!! maybe many doors.

Guest
Guest's picture

You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10

Guest
Guest's picture

You people act dumb. What happened to "Thinking out of the box"?
These ads make sense to. 7/10

Guest
Guest's picture

to me it looks like it soaked up/dried these many trees/plantation.....this one is not working..infact is negative!

Guest
Vincent_P's picture

This is Bad:
OK, the sense of this ad is maybe "super dry" or something like this ...
but:
- too dry is not good for the skin: you get such crack on your skin ???
- This ad is similar to that of WWF ones (destruction of forest, ...), and we can think a lot of plantation is destroyed by diapers (it generate a lot of waste, etc ...).
.
Vincent

Vincent_P
Activity Score 5
Guest's picture

The point here is to show that the diaper dries up the water and how interestingly you do it. This is one good creative that shows that and its definately out of box thinking, otherwise everything should be direct communication.

Guest
Favete's picture

The POINT here is that there are much more POINTS to consider whe you have an idea Guest Commenter.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

flustered's picture

Comes across as being dry and irritable. No fun for jr or granpa

flustered
Activity Score 38
Sales
Guest's picture

agreed.

Guest
Sazarret's picture

I don't see how this campaign is going to reach moms. Target for diapers is not advertisers, it's moms.

Sazarret
Activity Score 130
McCann Erickson Bolivia
SandMan69's picture

The lake one is better.

On a separate note,

Slim, Spanky, Drunk Dave, Nay Frances, and all the rest of you, I'm sorry for anything I ever said to wind you up. Half of the time I secretly agreed with you, but was too caught up in pushing buttons and all that bollox to admit it. You were a load more interesting than all these "Guest" posters. Please, if you can hear me, come back. I miss you. I'm not fucking with you this time. I swear to god.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Disco Munky, you broke our hearts old guy.. I thought you liked us...

Guest
Guest's picture

Disco Munky, you broke our hearts old guy.. I thought you liked us...

Guest
SandMan69's picture

I do, I do...it's just.......I feel like you don't understand my needs...and well......I think.....well, I think we should start replying to other peoples posts......I still love you guys....I'm just not IN love with you.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

done~~~done~~~done~~~done!

Guest
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