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Car

Campaign
Agency Network: 
Published/Aired: 
March 2013
Huggies:  Car
Huggies Print Ad -  Car

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, United States for Huggies, within the category: House, Garden.

Caption

Because your world is your baby's canvas

Advertising Agency: Ogilvy & Mather Chicago, USA
Chief Creative Officer: Joe Sciarrotta
Group Creative Directors: Dave Metcalf, Chris Turner
Creative Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Art Directors: Luissandro Del Gobbo, Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
Illustrator / 3D: Scott Giannini / Giannini Creative
Photographer: Tony D'Orio
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certaintly's picture

way too hard to understand and im not even sure it's a true insight

certaintly
Activity Score 3994
kleenex's picture

NO and NO,

kleenex
Activity Score 56854
Web Designer/Developer
advertising ninja's picture

nice idea... but the shapes of stains are...forced.. they are too regularly created.. i think this layout needs simplification, and should be visually more fluent..

advertising ninja
Activity Score 616
Art Director at brain, warsaw
dearturki's picture

Stains all over our world??

dearturki
Activity Score 311
Reality Check's picture

The problem with this campaign – and it's a big problem – is the visual implies that Huggies Wipes is a multi-purpose cleaner. (The phrase "Triple Clean" doesn't help.)

Reality Check
Activity Score 2539
bunnygirl's picture

I did this campaign two years ago when I was in Ogilvy and for the same client and product. The insight was that mothers in Puerto Rico use them to clean more than a baby's behind, they also use them to clean their kids messes. I do admit, this art direction is better. http://saraimelendez.files.wordpress.com/2012/02/huggies_wipes_cuna.jpg http://saraimelendez.files.wordpress.com/2012/02/huggieswipesasiento.jpg

bunnygirl
Activity Score 2
Copywriter
certaintly's picture

i disagree, i think yours is better. the copy in your ad is so much simpler and clarifying whereas the copy in the other ad is convoluted and trying to say more than it needs to.

also, the execution is much clearer in yours. the only thing i might have changed is to make it colorless (in white) as in this execution.
but that's it.

certaintly
Activity Score 3994
certaintly's picture

and i wouldve used "ensucian" instead of "embarran"

certaintly
Activity Score 3994
Gioconda's picture

I like

Gioconda
Activity Score 55
Art Director
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