Hug
Description
If you really want to touch someone, send them a letter.
the idea is nice but the art direction is poorly done. hugging the (in)visible text is a bit creepy if you done it wrong. a tighter shot of a female hand holding a letter and connected with a formed text of a guy's hand might me less creepy. or at least make her close her eyes and change her wardrobe will help.
i agree, i don't like the picture either. he looks like a mummy.
the idea's ok
a yummy mummy would be nice, but not a creature of the undead... unless necrophelia is your bag
your entire comment, philosophy and life is a failure.
this web is for sharing ads and comments about the ads. if you have problems about reading/accepting other people's comments, then don't access.
read my comment again. it suggested what i think it will improve this ad. everyone shares the same rules. take it or leave it.
i don't think judging other people's lives without knowing them personally will make anyone smarter.
You freaking arrogant, anus-looking moron. If all people in the the world would follow your advice, all ads in the world would look the same. Bug off.
i never forced or hope anyone in this world to follow my advices. i'm just here sharing my comments about the ads. and you are here to judge people you never knew?
enough said...
yes. something about spelling out what i should read as a very personal moment, complete with faces, bodies, etc.
I am not as connected as I could have been were I able to imagine myself in the situation.
Love the idea! but I dont like the girl facial expression... is like shes been thinking something else.. maybe other guy since her bf is away..
Well done. great idea. well directed. love the look in the girls eyes. art has just the right shock value to get your attention.
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If it dont sell it aint creative
the insight is really good but the image f***ed the beautiful concept! shame on the art director
...
is there life before death?
hmm.. it's beautiful but it doesn't feel right. I agree with some comments above me. It feels like the girl is sending a letter to his dead boyfriend.
It looks visually awesome though.
Agency: M&C Saatchi Melbourne
Creative Team: Steve Crawford, Murray Bransgrove, Rebecca Hannah, Doogie Chapman
Photography: Christopher Tovo
Retouch: Ed Crol
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Nice and haven't seen anything like this before. A challenging job for the art and photography.
I like it too........, it really fits.......
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Wow....takes me back to the time when letters were real...makes me want to receive them
all over again...
Nice idea that's definetly original.
I agree that she shulda had her eyes closed and loving the moment.
Nice one Ivan
Attention grabbing!
Awesome!
Memorable!
Fun to talk about!
Don't know what the heck y'all up there be arguing about. I LOVE THIS AD!
BrandSurgeon
Most times, worst enemies used to be best friends...
nice picture. really impressive
there is a person on deviant art who is trying to take credit for this artwork. i know it might not be a big deal, its basically just a art social site but i figured i would post just for peoples information. a link to the person who is taking credit is http://photoshop-xpress.deviantart.com/
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How can you even say this it's not a good idea? It's beautiful. Just look at the bloody face. If I saw this ad as a big poster I'd be jaw dropped.
awesome
I hardly ever read letters any more but this one really touched me.
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