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Skateboard

Campaign
Agency Network: 
Published/Aired: 
March 2011
Hubba Bubba:  Skateboard

Description

Print advertisement created by BBDO, Israel for Hubba Bubba, within the category: Confectionery, Snacks.

Caption

Blow it out of proportion

Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Chief Creative Officer: Guy Bar
Creative Director: Eran Bar-Yochai
Illustrator: Miriam Moshinsky
Art Director: Eldad Levy
Copywriter: Arnon Rotem
VP Client Service: Dror Tankus
Head Account Manager: Eyal Blechman
Account Supervisor: Yael Meltzer
Account Manager: Aviya Sagie
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Helmet Chrome's picture

I get the funny illustration and I'd stop to look, but you're losing me on the line.

If I'm 12 and thinking about what to chew on next the visual might get me, but "Proportion" seems like it's for someone who understands the term, which I don't see a kid doing.

So my question is, who are you targeting, Manbabies?

Works better without a line or with the thought bubble being a blown bubble of gum instead... My .02 cents.

Helmet Chrome
Activity Score 260
Art Director
luispiter's picture

nice... i love it

luispiter
Activity Score 2756
comunication
dsklan's picture

good one

dsklan
Activity Score 1926
Art Director at homeshop
Dingleberry Jack's picture

The line and idea makes perfect sense, and with a true insight seen from the tg's pov.
Messy and naïve illustration, which fits nicely IMO

6.5 / 10 pts

Dingleberry Jack
Activity Score 246
DBB's picture

Great art & copy !

DBB
Activity Score 1216
kleenex's picture

great ads.

kleenex
Activity Score 58797
Web Designer/Developer
Inspiration's picture

nice illustrations

Inspiration
Activity Score 26
Glut's picture

Nice idea, it´s an truth insight of the target. Illustrations seems kind d´modé

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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