Agency Network: 
Published/Aired: 
November 2009
HTC Communications:  Snail
HTC Communications Print Ad -  Snail

Description

The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine.

Print advertisement created by McCann, Malaysia for HTC Communications, within the category: Electronics, Technology.

Advertising Agency: McCann Erickson Malaysia
Account manager: Clarence Koh
Executive Creative Director: Hwa/Szu-Hung Lee
Creative Director / Copywriter: Christie Herman
Creative Group Head / Art Director: Hans Lee
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Highest Rated

sweejin's picture

Passable concept. But the visual makes me want to puke....

sweejin
Activity Score 7256
sweejin's picture

Passable concept. But the visual makes me want to puke....

sweejin
Activity Score 7256
dthlb72's picture

Nice illustration! wow.

dthlb72
Activity Score 541
Art Director, ADK Malaysia
pdavies's picture

dear god, for a moment I thought that was a sinister looking penis

pdavies
Activity Score 90
rolling.stone's picture

ha ha lol :)

rolling.stone
Activity Score 2731
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

tripinator@hotmail.com's picture

The illustration is superb, may wanna show it to Hannibal Lecter kudos

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
adabortion's picture

GOOOOOEEEY! SLIMEEEEEEY! NO MERCI!!! GOD HAVE MERCY!!!!!!!

adabortion
Activity Score 613
Creative Director
dlue's picture

love the pic / illustration... i didn't get the connection to the brand without the page long description though... and i really wanted to for this one

dlue
Activity Score 342

cheers,
dlue

picopalqlea's picture

eeeeeeeeewwwwwwww! well done.

picopalqlea
Activity Score 973
silvi's picture

Sorry. somebody explain what´s the product.

silvi
Activity Score 4134
Copywriter
Guest's picture

Yummy!

Guest
Migzter13's picture

hehe. I feel sorry for the one representing the snail's ass.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

killing art. but i think you can't make something digusting for cooking stuff.

Guest
Pccs's picture

is the fine escargot dish actually a snail dish like this one? yuke.. Killer illustration

Pccs
Activity Score 210
Graphic Designer
freakart's picture

a bit disturbing I think

freakart
Activity Score 518
grapphic design / advertising |

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Creativity!

freakart.lv | Twitter

maxiiphemmy's picture

what's the ad about

maxiiphemmy
Activity Score 57
AD-ORE's picture

Oh I get it! The French cuisine is that slow to make. No wonder I once waited forever before I got my order.

AD-ORE
Activity Score 75
Lil de's picture

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

Lil de
Activity Score 48
Art Director
Lil de's picture

Nice illustration but makes me wanna puke when i see that it's for some food related ad.

Lil de
Activity Score 48
Art Director
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