Description
To announce HSBC’s sponsorship of CGV cinemas, we collaborated with four local illustrators to recreate film posters and subtly weaved credit card offers into lines from the film.
Paying homage to movies from Shaolin Soccer to Forrest Gump, these posters played on the imagination and nostalgia of Hong Kong film audiences and struck a chord with local film buffs.
These special edition posters helped make for a one-of-a-kind cinema experience, and some even went missing, which can only be a good sign!
This professional campaign titled 'Movie Posters' was published in China in May, 2019. It was created for the brand: HSBC, by ad agency: Wunderman Thompson. This Print medium campaign is related to the Finance industry and contains 12 media assets. It was submitted almost 5 years ago.
Credits
Advertising Agency: Wunderman Thompson, Hong Kong
Executive Creative Director: Carlos Camacho
Creative Directors: Henry Yim, Kym Ma
Art Director: Kym Ma, Marco Ma
Copywriter: Henry Yim, Zeta Lo
Additional credits: Tse Sai Pei, Rex Koo, Cuson Lo, Li Chi Tak
