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Movie Posters

Agency Network: 
Published/Aired: 
May 2019
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC: Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters
HSBC Print Ad - Movie Posters

Description

To announce HSBC’s sponsorship of CGV cinemas, we collaborated with four local illustrators to recreate film posters and subtly weaved credit card offers into lines from the film.

Paying homage to movies from Shaolin Soccer to Forrest Gump, these posters played on the imagination and nostalgia of Hong Kong film audiences and struck a chord with local film buffs.

These special edition posters helped make for a one-of-a-kind cinema experience, and some even went missing, which can only be a good sign!

Print advertisement created by Wunderman Thompson, Hong Kong for HSBC, within the category: Finance.

Advertising Agency: Wunderman Thompson, Hong Kong
Executive Creative Director: Carlos Camacho
Creative Directors: Henry Yim, Kym Ma
Art Director: Kym Ma, Marco Ma
Copywriter: Henry Yim, Zeta Lo
Additional credits: Tse Sai Pei, Rex Koo, Cuson Lo, Li Chi Tak
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joshloewen's picture

Fantastic job of choosing illustrators.

joshloewen
Activity Score 5
Marketing Manager at The Status Bureau
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