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Iceberg, Car

Campaign
Agency Network: 
Published/Aired: 
April 2011
HSBC:  Iceberg, Car

Description

Print advertisement created by JWT, Brazil for HSBC, within the category: Finance.

Caption

We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
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Highest Rated

anti-vedel's picture

Cool! Good idea & execution

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
sloppy4's picture

sorry to say it, but no more iceberg visuals EVER.

sloppy4
Activity Score 1492
arthor's picture

do we really need to see the same forced ad twice

arthor
Activity Score 513
Church Money's picture

Even if it's been done before, the visual is stunning and conveys exactly what they're trying to say. I like it.

Church Money
Activity Score 76
Art Director
Ron Burgundy's picture

i like the metaphor, agree with Sloppy4 that the visual is kinda done, but I did travel around the under side a while with my eyeballs to see all the stuff, thats gotta count for somethin'

Ron Burgundy
Activity Score 1630
Art Director at Southern California
shaun1800's picture

Just bad...

shaun1800
Activity Score 293
Copywriter
corporal_hicks's picture

Like it!
Fresh approach for old iceberg thing.

corporal_hicks
Activity Score 365
Art Director
gogel's picture

old objects, but very nice executed!

gogel
Activity Score 74
Copywriter
bhuvneshwar.chd's picture

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture

Right on target..cool art-direction...

purshotham
Activity Score 457
Glut's picture

nice idea, perhaps another execution would be better

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
4d l0v3r's picture

Superb. Congratulations to the crew.

4d l0v3r
Activity Score 30
Art Director
abdeLooK's picture

impressive image..

abdeLooK
Activity Score 250
Graphic Designer at Lyon, France
kleenex's picture

love the artwork,

kleenex
Activity Score 58797
Web Designer/Developer
killing joke's picture

nice image, horrible layout

killing joke
Activity Score 22
MidasTouch's picture

The idea of "we know how hard you worked for it" is very cool, I mean almost everyone would be concerned, but indeed, like it's said higher, too many iceberg visuals xD

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

jackblack's picture

Tough category. Not bad.

jackblack
Activity Score 2363
Art Director
anti-vedel's picture

Cool! Good idea & execution

anti-vedel
Activity Score 90
Art Director at Tough Slate Design
ace85le's picture

Surprisingly solid campaign for the cliche HSBC.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

andylefty's picture

Looks good, idea works. Not oh em gee but still good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
arturasatryan's picture

4 from 10 . The concept of an iceberg is too much used

arturasatryan
Activity Score 145
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