Iceberg, Car

Agency Network: 
April 2011
HSBC:  Iceberg, Car


Print advertisement created by JWT, Brazil for HSBC, within the category: Finance.


We know how hard you’ve worked for it. Now protect it with HSBC Insurance

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D' Andrea, Fabio Miraglia, Roberto Fernandez
Art Director: Silvio Medeiros
Copywriter: Leandro Pinheiro
Illustrator: Estúdio Gelmi
Account Supervisor: Jose Lopes
Art Buyers: Renata Sayão, Vanessa Nunes
Producers: Fabio Sato, Flavio Colella
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Highest Rated

anti-vedel's picture

Cool! Good idea & execution

Activity Score 88
Art Director at Tough Slate Design
sloppy4's picture

sorry to say it, but no more iceberg visuals EVER.

Activity Score 1476
arthor's picture

do we really need to see the same forced ad twice

Activity Score 507
Church Money's picture

Even if it's been done before, the visual is stunning and conveys exactly what they're trying to say. I like it.

Church Money
Activity Score 76
Art Director
Ron Burgundy's picture

i like the metaphor, agree with Sloppy4 that the visual is kinda done, but I did travel around the under side a while with my eyeballs to see all the stuff, thats gotta count for somethin'

Ron Burgundy
Activity Score 1616
Art Director at Southern California
shaun1800's picture

Just bad...

Activity Score 293
corporal_hicks's picture

Like it!
Fresh approach for old iceberg thing.

Activity Score 361
Art Director
gogel's picture

old objects, but very nice executed!

Activity Score 74
bhuvneshwar.chd's picture

very deep idea.

red on the border & play of white triangle is awesome.

I like it. . .

Activity Score 983
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

purshotham's picture

Right on art-direction...

Activity Score 453
Glut's picture

nice idea, perhaps another execution would be better

Activity Score 3907
Public Relations at Glut. Ideas Boutique.
4d l0v3r's picture

Superb. Congratulations to the crew.

4d l0v3r
Activity Score 30
Art Director
abdeLooK's picture

impressive image..

Activity Score 248
Graphic Designer at Lyon, France
kleenex's picture

love the artwork,

Activity Score 57557
Web Designer/Developer
killing joke's picture

nice image, horrible layout

killing joke
Activity Score 22
MidasTouch's picture

The idea of "we know how hard you worked for it" is very cool, I mean almost everyone would be concerned, but indeed, like it's said higher, too many iceberg visuals xD

Activity Score 1020

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

jackblack's picture

Tough category. Not bad.

Activity Score 2346
Art Director
anti-vedel's picture

Cool! Good idea & execution

Activity Score 88
Art Director at Tough Slate Design
ace85le's picture

Surprisingly solid campaign for the cliche HSBC.

Activity Score 3933
Marketing Manager |


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

andylefty's picture

Looks good, idea works. Not oh em gee but still good.

Activity Score 4297
Graphic Designer at Central Saint Martins College of Art and Design
arturasatryan's picture

4 from 10 . The concept of an iceberg is too much used

Activity Score 153
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