War shows the worse side of life, WW2

Campaign
Agency Network: 
Published/Aired: 
May 2014
HRF:  War shows the worse side of life, WW2

Description

Print advertisement created by Grey, Brazil for HRF, within the category: Public Interest, NGO.

Caption

War brings out the worst.
Bring out your best.
Help us defend human rights.
Take action, get involved.

Advertising Agency: Grey, Brazil
Creative Directors: Mariangela Silvani, Sérgio Fonseca
Art Direction: Felipe Leite
Copywriters: Felipe Leite, Leandro Leal
Illustration: Fuze
Account Executive: Caio Volpe
Media: Davi Monteiro, Fernanda Massa, Ronaldo Camargo
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JayEm187's picture

Great execution, but where's a 5th version of the poster showing demonic American soldiers?!? Like showing their "War against Terror" in Guantanamo...

JayEm187
Activity Score 63
Photographer at cimdata.de Medienakademie |

Quid Pro Quo

damnson's picture

Ugh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I pass.

kleenex
Activity Score 58777
Web Designer/Developer
McAdvertising's picture

Nope.

McAdvertising
Activity Score 180
sold's picture

Nope (2)

sold
Activity Score 3379
Copywriter
zildo's picture

Strong idea. I'm buying it.

zildo
Activity Score 122
tip's picture

Wow! Love it.

tip
Activity Score 85
Dzsoi's picture

Kind of too obvious, isn't it? I mean the statement.

Dzsoi
Activity Score 8603
Copywriter
VeronicaFranco's picture

Tired idea

VeronicaFranco
Activity Score 789
Copywriter
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